Archive for December, 2009
How to Make and Post a Great Online Reel – Advice for VFX Pros
Posted by Erik Even in I Design Your Eyes on December 18, 2009

Zoic Studios recruiter Adam Mutchler hunts heads for the Culver City, California-based visual effects and digital production company, for both staff employee positions and for freelance jobs on specific projects. He recruits compositors, character animators, concept & character designers, LightWave & Maya generalists, and Maya dynamics and lighting pros.
Each week he reviews dozens, sometimes hundreds of demo reels from both up-and-coming and veteran VFX artists. As a result, Mutchler knows a good VFX reel when he sees it. If you’re looking for work in the industry, you would be wise to take heed — here is his advice to IDYE readers:
Edit and publish your reel.
You may have great clips of your work, but you need to edit your demo properly. Throw it in a timeline, and export and upload it to something like Vimeo with password protection. Sometimes a recruiter just needs something new to show the hiring manager, to grease the wheels for that last-minute freelance position.
Use a decent video player or video sharing service.
Use a video player that can be rewound or clicked through. Large QuickTimes can take forever to load on a computer. Using an annoying player that doesn’t work in all browsers? You might be losing jobs. If they can’t see the reel, a recruiter or hiring manager will just move on to the next applicant. They may only have a day or two to consider applicants for a looming job; and clunky video players and slow load times aren’t helping.
Vimeo embed is better than most players. It allows password protection, plus downloadable original files if you get the annual Vimeo Plus service. And YouTube’s HD is better than many people’s players on their sites.
Terribly compressed files aren’t great for compositing reels. Try to get the best quality you can, so we can actually see the work you do. DVDs are fine, but they tend to get lost or misplaced on hiring manager’s desks. Web sites and emails don’t go away, and they’re always a forwarded email or an email search away from being found again.
I want to know specific projects and companies. Extended periods of employment at well-regarded companies bode well for work ethic and quality of work.
Just say “no” to Facespace.
Don’t use MySpace or Facebook for anything. These aren’t professional sites, and you’ll look less professional by using them as a server for your reel. Also, some companies block Facebook or MySpace at work, so recruiters can’t actually see your reel while at the office. That won’t help get your work seen.
Use LinkedIn for career networking. It’s what it’s for.
Keep your reel brief and to the point.
Keep it short and sweet — although if you’re a veteran, a super- thin reel can be worrisome, especially if there is very little variation in the types of shots, or if the work is very old. Nine shots of roto is a roto reel. If you’re compositing, have a separate comp reel, even if it’s thin.
Keep your reel and resume updated.
If you’re a veteran artist and haven’t updated your reel in awhile, at least update your resume with the various freelance jobs you’ve worked on. If you don’t have a web site on which to display your latest resume, use a LinkedIn account.
I want to know you’re not rusty. I’m not a big fan of skill-set-based resumes that don’t list dates at various companies and specific projects worked-on. Being the VFX sup/owner of your own LLC doesn’t really help me figure out what you’ve been up to day-to-day. Include what you’ve done, even if you are billing as a company.
Really old work and an old resume can be worrisome. Has the artist been off the box? Supervising only? If you don’t have time to get your new work into a reel, at least update your resume. “Freelance for three years” isn’t an updated resume. I want to know specific projects and companies. Extended periods of employment at well-regarded companies bode well for work ethic and quality of work.
The type of work is important too. Commercial and episodic turnarounds tend to be fast. I like to know that someone is used to the pace and has done it before. If you’re a CG artist or compositor, but also work as a supervisor on many jobs, you may want to have two resumes. Your long-term career growth may make you want to push your supervisory skills; but if you’re applying for freelance artist jobs, that supervisor resume may actually hurt you. If I need a workhorse, I’m not going to hire a manager who doesn’t work on the box anymore. Your resume can give the wrong impression in terms of what you’re capable of.
…if you’re applying for freelance artist jobs, that supervisor resume may actually hurt you… I’m not going to hire a manager who doesn’t work on the box anymore.
Flame artists that also use desktop compositing software might want to use the two-resume approach. If you consistently work off the Flame in After Effects or Nuke and are applying for non-Flame jobs , highlight specific work that is non-Flame. A reel filled with color correction finishing work or all-Flame composites doesn’t help me hire an AE or Nuke artist. The last thing I want is someone who knows a little AE or Nuke but needs their primary package, i.e. Flame, to actually get the work done. That luxury doesn’t exist — so despite a highly-skilled insanely senior Flame artist saying they “know” another package, a resume that spells out work done in that package quells many of the fears about how comfortable they actually are in these packages.
Break down shots – but don’t overdo it.
Breaking down a composite or a model into the various layers, etc., is fine and great… but do it quickly. I can always press pause or rewind, but I’ll never get the minute or two of my life back that’s spent going around the same model 15 times. I’ve hired model/texture people off a handful of JPEGs. It’s the quality of the work that counts, not the turntables and the music you picked for your demo.
Explain to me what I’m seeing.
Lower-third text on a reel is a fantastic way to break down your reel, even if you can’t do a before-and-after. Lots of studios won’t give you the “before” of a shot, and sometimes great VFX work is invisible. I can’t give you the credit you deserve for a great shot if I can’t figure out what you did! You have to tell me or show me. Or do both.
Also be prepared to talk through what difficulties arose with a given shot. This conversational breakdown of your work over the phone or in person can be what shows a recruiter or hiring manager the way you think, and can reveal your level of knowledge and experience in a way that can’t possibly be known by viewing the finished shot alone.
Tell me what software you used.
Break down what software you used for each project. Many compositors claim all software packages are more or less the same with different buttons; and while there is some truth to that, knowing an artist has been in the trenches on a production using our choice of software eases the worry under a tight turnaround. When companies balloon up and take a chance on a new artist, a deadline is usually looming, or they feel like they’re falling behind schedule. They want to make the safe bet.
Your work history, and your contacts amongst other freelancers at the given studio who might vouch for you, all can help assuage that fear of picking the wrong person when facing a deadline.
It’s the quality of the work that counts, not the music you picked for your demo.
Keep adding new work to your reel; and remove old work that isn’t up to par.
Spend time on new work between jobs. If you’re just starting off, work on a VFX shot, an animation, a model catered to the kind of work for which a specific company is known. Apply for that job, and then move on to the second studio on your list and do the same.
During your job hunt, continue to work on expanding your reel. As you get better, take some of your old, less professional work off your reel. Remember, people may judge your work by the best examples — but most times they’ll judge your artistry, or at the very least your taste and eye, by the worst work on the reel.
Don’t pad your reel with work that doesn’t make you proud. And if you’d like to keep your old art for its sentimental value, hide it in an Old Stuff or Student Stuff archive section on your website. If it’s the first thing people see on your site, they may not watch your new reel with the new work… they’ll just look at your second-semester model/texture work and skip to the next applicant.
And finally, about your website:
There’s nothing more annoying than a website that’s “under construction.” I realize a cool site takes time and effort to design, but don’t send people to a site that doesn’t have your reel on it.
Flash sites can also be super-annoying. I’d avoid Flash, since technical issues with your site can prevent people from seeing your work. Please think about why you’re over-engineering your website. Are you a flash web designer? If not, you may want to keep it to a simpler design. I’ve hired people with a simple free blog with some JPEGs, and an embed from Vimeo for their reel.
If you’re working on your website, but it’ll be awhile before it’s ready to launch because you’re a perfectionist, stop what you’re doing right now and register for a blog. Upload a handful of sample JPEGs of your work and an embed from Vimeo or YouTube. You should be done within an hour or two. Use it as your temporary website. It doesn’t need to be perfect — it’s just a blog, and you can link to it from your official website later on. Down the road it will become the perfect place for Works in Progress or random news tidbits about where you’re working and links to things you contributed. You can update it easily, before any time-consuming overhaul of your regular website.
Have any additional advice for someone putting together a VFX reel? Let us know in the comments!
Zoic Community Gives At-Risk Families a Happier Holiday
Posted by Erik Even in I Design Your Eyes on December 18, 2009

As in previous years, Zoic Studios is providing holiday gifts to at-risk families through an Adopt-A-Family program — this year, via the National Council on Alcoholism & Drug Dependence/South Bay.
Two families will receive clothing, toys and educational electronics donated by Zoic Studios, its employees and freelancers. Zoic vowed to match the cash value of employee gifts and donations to a maximum of $2500 — which the Zoic community met!
About the charity:
Family Preservation is designed to protect children by strengthening and preserving families whose children are at risk of abuse, neglect, and exploitation. Our program is sponsored by the Department of Children and Family Services, Mental Health and the Probation Dept. We offer varies services to the families such as Counseling, Parenting Training, In-Home Outreach Counseling, Substitute Adult Role Model, Mental Health counseling, etc. We service the South Bay area and currently servicing over 35 families.
To everyone who donated: Zoic thanks you, Family Preservation thanks you — and the families thank you! Happy holidays!
More info: NCADD/SB.
Zoic Studios Puts ‘NFL on Fox’ Robot into James Cameron’s ‘Avatar’
Posted by Erik Even in I Design Your Eyes on December 15, 2009

Last weekend, NFL on Fox aired a promotional clip for the upcoming James Cameron film Avatar, featuring effects work done by Zoic Studios. Zoic inserted NFL on Fox’s robot mascot, Cleatus, into a scene from Avatar, which also featured Fox NFL Sunday co-host Terry Bradshaw.
Zoic executive producer for commercials Erik Press explained that, in his experience, Fox seems to seek partnerships with various brands, including feature films, to enhance the NFL on Fox brand and the Cleatus character. When Fox Sports approached Fox Feature Marketing Division’s Mike Perman about an Avatar tie-in, he contacted Zoic based on the studio’s previous work on a Cleatus/Terminator Salvation tie-in.


New Zealand’s Weta Digital provided Zoic with back plates and necessary assets for the shots into which Cleatus would be composited. The work involving compositing Bradshaw into the RDA Combat Amp Suit was done by another vendor.
“The project came up pretty fast,” Press said. From the time the project came to Zoic, “we delivered two 10-second billboards inside of two weeks – animation, rendering, lighting, even editorial.”


“Weta was incredibly helpful,” Press added, “as was Mike Perman. We have a great, ongoing relationship with Fox, and we look forward to future projects.”
The 3D sci-fi epic Avatar, starring Sam Worthington, Sigourney Weaver, Zoe Saldaña and Michelle Rodriguez, opens tomorrow in the US. It is Cameron’s first major feature film since 1997’s Titanic.
Zoic Celebrates a Great Year at Its Holiday Party 2009
Posted by Erik Even in I Design Your Eyes on December 14, 2009

Last Saturday the 12th, Zoic Studios celebrated its 2009 Holiday Party at the visual effects company’s Culver City, California studio.
The festive fête featured hors d’œuvre, an epicurean sit-down buffet dinner, plenty of wine & spirits, and a DJ spinning tunes until the wee hours of 11pm. Zoic co-founders Loni Peristere, Steve Schofield & Andrew Orloff, and CFO Tim McBride gave out exciting prizes to the throng, including an American Express gift card, a trip to Santa Ynez wine country, and a paid day off.
The party was planned by Katie Johnson, whose efforts produced a fantastic evening enjoyed by one and all.
Ripomatics and Animatics: Storyboards for the 21st Century
Posted by Erik Even in I Design Your Eyes on December 11, 2009
A screenshot of a “test” animatic produced by Zoic.
In the beginning was the storyboard, a series of illustrations displayed in sequence to pre-visualize a screenplay or teleplay, and to map out such elements as camera moves, blocking and effects. The modern storyboard was pioneered by one of the entertainment industry’s greatest innovators, Walt Disney, specifically for traditional cel animation. But the technique soon moved into feature film production, and later television, commercials, interactive media and video games — even web site design.
The next evolution in previsualization also came from animation. An animatic is a series of storyboard illustrations arranged on film or video, incorporating timing, simple movement, and sometimes dialogue and music. By making editing and story decisions at the animatic stage, animators can avoid the wasteful process of animating scenes that would eventually have been edited down or cut entirely.
More recently, ripomatics have evolved to help filmmakers design and express the look and feel of a project before any shooting or animating takes place. Originally developed in the commercial production industry, ripomatics are like animatics, but assembled from elements of previous films, television shows, and commercials; plus still images and other preexisting assets. A ripomatic for a television commercial might be composed entirely of clips from other commercials for similar products, combined with new music and messaging. They are often used to pitch projects to clients.
Zoic Studios is pioneering the next phase in storyboard evolution, offering a new kind of animated storyboard that lives halfway between existing animatics or ripomatics and a full 3D animated previsualization.
Zoic Studios compositor Levi Ahmu says “ripomatics were originally designed to make a moving storyboard. And when I got here [to Zoic], I thought it would be cool if we could enhance it a little bit.
A screenshot of an animatic created by Zoic for a commercial, for Guerrilla Games’ Killzone 2,
entitled “Bullet.”
“The problem with storyboards and making them move [is] the storyboard is very flat. By cutting up the storyboard into layers, you can give 3D motion to it, which is what you’re eventually going to be doing anyway. It gives artists and clients a better sense of what’s going to happen. It also helps you time things out better; you have actual motion in the storyboards, so you can get a more relative frame count of what the product will be.”
But even these animatics gave only what Ahmu calls a “vague representation” of the final product. “So what we ended up doing was creating these 3D environments in a 2D setting. We’re taking 2D cards and arranging them so they’ll represent a room or a street or any kind of environment; then having a virtual camera move through that environment. You can take the 2D actors from the storyboard and put them in this environment; and the advantage of doing it this way is you’ll be able to have a [virtual] camera, with lens properties and animation curves that are more easily equated to what the 3D artists will wind up having to do.
“It’s all being done in Adobe After Effects, which is not at all what the software makers were intending. But the cool thing about doing it in After Effects is that you can put in particles, stuff you would never get in traditional previz, that enhance the experience. “
Some more elaborate ripomatics prepared by Zoic have included 3D vehicle models composed from 2D drawings; rough motion capture; and dialogue, sound effects and music.
Zoic executive producer Aaron Sternlicht, head of the studio’s Games Division, has supervised Ahmu in the production of a number of advanced ripomatics for a variety of clients over the last several years.
A screenshot of a ripomatic created for Pandemic Studios’ The Saboteur.
“It’s kind of like a 2½D ripomatic or animatic,” Sternlicht says. “We actually do all of our storyboards so that they’re laid out in layers, which actually allows us to get into production a lot more easily. We’re able to have an edit that is exciting, entertaining and really good to look at, for our clients to view within a few days, as opposed to having a rudimentary gray-shaded previz or just edited storyboards.
“The big reason we like working this way is that we’re able to have clients pretty much sign off on shot design, composition and pacing of camera work in 2D before we ever go to 3D. That allows us to be a lot more efficient once we go to 3D, and [to] give our artists a real clear path of what they’re supposed to be doing once we start building the scenes. So it’s a tremendous tool for us.
“Clients love it because they quickly get to see a massive leap from looking at storyboards to really understanding what the quality of the piece is going to be, the timing, and how exciting it might end up being. So we’re pretty psyched by the whole process.”
Ahmu agrees that clients are benefiting from the new technique. “As opposed to a traditional previz, which is all gray-shaded, and doesn’t have very much ambiance to it, a ripomatic the way we’ve been doing it can have stylized textures, rough animation, that will get the point across in such a way that it’s not like previz where it’s the first step. This is our goal, to have this motion, with these effects on top of it. You can get a rough idea of what the whole thing is supposed to be.”
Another screenshot of a “test” animatic produced by Zoic.
Sternlicht is quick to point out that advanced ripomatics not only better represent the final product, but also save both Zoic Studios and its clients time and money. Even a complex animatic composed of multiple, animated elements can be produced in only a few days. And because the client is able to sign off on so many elements of the final product while still in the 2D stage, Zoic saves time and effort, and can pass that savings along to the client.
Zoic has applied the technique to video game and commercial projects, and plans to offer advanced ripomatics to its feature film and television clients where appropriate. “We have just had more opportunities for video games to implement it,” Sternlicht explains, “because we often are responsible for direction and creative.
“I think it’s already being used [in TV and feature work]. The technique we’re using is a little more advanced than what is commonly done. But we’re really pushing our ripomatics more towards motion comics, than necessarily your standard edited storyboard. So, full animation of characters, full animation of vehicles, full animation of camera, full animation of effects. It’s really kind of the whole package.
“It’s part of our service. It’s part of working with Zoic and being creative.”
Zoic Studios Hosts VES Holiday Party 2009
Posted by Erik Even in I Design Your Eyes on December 10, 2009

Yesterday evening, Zoic Studios hosted the Visual Effects Society 2009 Holiday Party from 7:00 – 10:00 PM. About 200 VES members showed up at Zoic’s Culver City studio to schmooze over booze and enjoy delicious catered hors d’œuvre.
From the VES web site:
The Visual Effects Society (VES) is the entertainment industry’s only organization representing the full breadth of visual effects practitioners including artists, technologists, model makers, educators, studio leaders, supervisors, PR/marketing specialists and producers in all areas of entertainment from film, television and commercials to music videos and games. Comprised of a diverse group of more than 2,000 members in 20 countries, the VES strives to enrich and educate its own members and members of the entertainment community at large through a multitude of domestic and international events, screenings and programs.
The 8th Annual VES Awards Show will be held on February 28, 2010 at the Hyatt Regency Century Plaza Hotel in Beverly Hills.
More info: The new VES web site; the photoset on Flickr.















































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