Archive for March, 2010
Zoic’s Syd Dutton on Mentoring in the Visual Effects Industry
Posted by Erik Even in I Design Your Eyes on March 25, 2010
It’s easy for today’s young filmmakers to forget that the art of the cinema goes back 132 years; television 83 years; and interactive media 23 years. Today’s students might think the latest high tech tools are all they need to succeed in the rapidly-changing visual effects industry; and they’ll be sorely disappointed when their ignorance of time-tested filmmaking technique puts them in the dole queue.
That’s why mentoring is so important to the future success of young VFX professionals. I recently sat down with Zoic Studios’ Syd Dutton to discuss the importance of industry pros passing along their knowledge to the next generation.
Dutton has been a leading matte painter for film and television for over three decades. His credits include Dune, Total Recall, the Addams Family films, Star Trek: First Contact and Nemesis, U-571, The Fast and the Furious, The Bourne Identity, and Serenity. The Emmy-Award winner co-founded Illusion Arts in 1985, which created thousands of shots and matte paintings for over 200 feature films over 26 years.
As we spoke, Dutton’s longtime collaborator and Zoic compositing supervisor Fumi Mashimo listened in, and occasionally interjected. Mashimo’s credits include From Hell, Van Helsing and Public Enemies.
The things I learned gave me the foundation I needed for this business… I try to pass it along as much as I can…
The first assistant I had was Rob Stromberg, a well-accomplished matte painter. I would have hired him immediately, but he was driving a Porsche, lived in Malibu, and had a cell phone at a time when cell phones were still a luxury. So I said this guy’s pretty talented, but I can’t afford him. Then I found out later it was all a façade, and he was poor as a church mouse. But he had tons of talent.
So I hired him, and he just really excelled when we switched to computers, which just terrified me — but he really embraced it. It was all Macs at the time, because you could get more bang for the buck from multiple Mac stations rather than from just one SGI machine. Our first creature was a bird that Fumi [Mashimo] generated in a traditional painting, I think the same year Jurassic Park (1993) came out – and our big accomplishment was doing this bird!
Rob was great; and he really wanted to direct, so after a number of years he left. He later went back into matte painting and formed his own company, called Digital Backlot. Then he became a digital art director on Master and Commander: The Far Side of the World (2003), which was nominated for an Oscar for Best Visual Effects. Apparently Rob had learned all the lessons I had learned from [legendary visual effects supervisor and matte painter] Albert Whitlock, that I passed along, like how to compose a shot using light and dark.
Most recently he became a production designer — which is really a jump for a visual effects person — first working for Jim Cameron on Avatar, for which he won an Academy Award [Best Achievement in Art Direction]; and this year he was productions designer on Alice in Wonderland, which is pretty amazing.
Mike Wassel was another one. His background was in design – he went to the Art Center in Pasadena — but he also knew car design, which was fortuitous for him. I got a call from Universal around 2000 saying we have this little movie we want to do on a budget, and we have about 20 shots or so, do you want to do it, it’s for Rob Cohen? I had worked for Rob for years, starting with The Wiz (1978) when he was the producer on the show for Motown.
My partner Bill Taylor and I both realized that Mike was the guy to supervise this. I didn’t know much about cars, but Mike was a complete car fanatic. He knew how cars would bank and all that stuff. Fumi did a wonderful test of a car, and I showed it to Rob Cohen. He said “why are you showing me this?” I said “What do you think it is?” “It’s a sports car turning a corner.” And I said “that’s CG.” We got the job. [laughter]
Bill and I talked Rob Cohen into hiring Mike Wassell as the visual effects supervisor. Now Mike’s working on the fifth edition of Fast & Furious. He was nominated for a VES award on Hellboy II: The Golden Army. So Mike’s having a pretty good career since he left too.
There have been several others; their careers are just beginning. I don’t know if it was so much my mentoring directly. I certainly try to pass on what I learned from Al Whitlock, who taught me everything I know about painting, even though I went to college and I had degrees and stuff like that. But the things I learned from Al gave me the foundation I needed for this business. I try to pass it along as much as I can.
But it was also the environment of Illusion Arts — not just me mentoring, but everyone would help bring up the next person. Do you think that’s fair to say, Fumi?
A good eye is a good eye, whether it’s looking through a whole bunch of glass and a projector, or at a computer monitor…
Fumi: It was a really nice environment.
There’s a couple more people, but I really don’t want to mention them until they achieve something. [laughter]
Fumi’s probably the most unsung person; now he’s compositing, but Fumi can do anything. Fumi did CG birds on The Bourne Identity (2002)…
Fumi: Oh God.
They were great. Hundreds of birds. I don’t think you will watch The Bourne Identity and notice any of our work in it. And we did dozens and dozens of shots. We always, especially in a contemporary movie, try to be as invisible as possible – I guess that’s what everybody tries to do. In science fiction it’s impossible. In historical dramas, sometimes you can get away with it, if people don’t think too hard. But most of the time in contemporary films, invisibility is what you want.
Erik: Fumi, do you have anything to say about Syd as a mentor?
Fumi: Oh, I mean, I learned everything from him. I didn’t know much about filmmaking when I was hired by him. I can respect him as a boss and also I can respect him as a person. That’s why I have been working with him for the past 23 years.
We found Fumi when he came from Canada with Randy Cook, who’s an Academy award-winning animator (for The Lord of the Rings trilogy). At that time Randy was working on a film called The Gate (1987), and Fumi was working as his assistant for no money, because he wanted the experience; and Fumi didn’t speak very good English either. [Fumi scoffs] But we could tell from his work ethic that he would fit in. So when Randy’s film finished, we asked if he could stay on. He learned English and all sorts of things, and when the computer came along he learned that too.
The old-fashioned optical printer guys, once they learned the computer, they became at that time the very best compositors; because a good eye is a good eye, whether it’s looking through a whole bunch of glass and a projector, or at a monitor. A good eye is what it takes.
Erik: Can you talk about mentoring, as far as personal relationships?
I think mentoring is a pretty intense relationship. You try to give that person all you know and hope they will take it to another level.
Erik: Based on my own chequered experience in this industry, it might be different on the creative side, but I’ve run into a lot of “I’m not going to teach anyone anything, because they might compete against me in the future.”
That’s exactly what happens – but that doesn’t help anybody. There’s always going to be somebody competing against you. If you own a business and don’t teach your people how to do good work, then your company doesn’t do good work. There are a lot of people who won’t give away their quote-unquote “secrets,” and that just isn’t me. I like working with young people. If it’s the right person, I like mentoring.
Fumi: There are a lot of young people CG artists, they don’t want to hear it. We have so many of them passing through.
Yeah, if they didn’t work out, they didn’t stay. I wasn’t cruel about it, I didn’t fire people and embarrass them, but if they didn’t work out, they just didn’t stay. It really was a family, and if a person didn’t fit in that family, it really didn’t matter. It was just a dysfunctional family.
Fumi: It was really nice, though.
If you own a business and don’t teach your people how to do good work, then your company doesn’t do good work…
I’m proud, especially with Rob and Mike, that they have done so well. It reflects well on me [laughter], and it passes on something important. When I first started working with Al, I had artistic experience and I had degrees, but I didn’t know how to apply it to movies. Al was very patient with me, and taught me all his tricks, and all of [legendary special effects creator and matte painter] Peter Ellenshaw’s tricks, because he worked with Ellenshaw.
Al made me aware of how people like W. Percy Day worked, who was a production designer in England in the 30s. I was introduced to all sorts of production designers; most of them are long gone. It was wonderful. It connected me all the way back to the 1920s and 30s. I felt I really learned a lot on how to do things, how to be economical with your vision.
Erik: It sounds like a lot of what you learned translates into the new technology.
Oh, it all translates. People just don’t necessarily know about it. If you hadn’t been exposed to it, and talked to people who worked on these movies that were classics — it’s not in books, it has to be learned firsthand.
Erik: Do you get people who think that knowledge from before the digital revolution can’t translate?
Yeah, sure. They can’t believe it would work. Some simple — what we used to call “gags” – these tricks that are effective, they say couldn’t possibly translate into the digital age, and they can.
Erik: What about the environment at Zoic, as far as mentoring and education?
I think the training program here is really very good. It’s a wonderful way to find out who’s going to work out, and it’s certainly wonderful for young people to be around this environment.
It’s never going to be the same as the world I came up in. I was exposed to this whole backlot world, and the old movie stars and everything. In this environment you aren’t exposed to sets, and all those things I found really interesting working for a big studio.
When I had my own business at Illusion Arts, we did go to the sets. We went on locations, too. What we did on glass was something very few people could do. But as times changed and everything became computer-oriented, this became the type of environment that people would have to learn to work in. And of all the places I’ve seen, Zoic by far has the best environment. It’s the friendliest, it’s the most open.
I told one of my client producers, you’d be hard put to know who to kill to take over the company, because there’s no obvious boss walking around smoking a cigar or something. Everybody seems to know their jobs, and they just collaborate with one another. I’ve never seen people yelling at each other – maybe I haven’t stayed around long enough to see that. [laughter]
It’s a good environment, and it’s actually one of the reasons I came here. It didn’t seem to have a whole bunch of pressure – there’s time pressure, but there didn’t seem to be a lot of alpha dogs going around screaming at each other!
More info: Syd Dutton, Fumi Mashimo, Robert Stromberg and Mike Wassel on IMDb; see also “Syd Dutton: Matte Painting from Traditional to Digital.”
ABC’s ‘V’ Returns March 30th
Posted by Erik Even in I Design Your Eyes on March 24, 2010
ABC’s sci-fi drama V returns from hiatus this coming Tuesday, March 30th at 9 pm (10pm central). Culver City, California’s Zoic Studios produces visual effects for the series, which is a re-imagining of the beloved 1980s miniseries. It stars Morena Baccarin (Firefly, Serenity), Elizabeth Mitchell (Lost), and Joel Gretsch (The 4400).
Zoic’s creative director, Andrew Orloff, discussed his excitement for the upcoming episodes.
It’s a big season, with a lot of surprises and a lot of new stuff. We’re spending a lot more time on the mothership. We’re getting a lot more into Anna, and the Vs and what they are really up to. We can’t give away too much, but there’s a lot happening, and a lot more to the visual effects — it’s going to be very cool. We’re continuing with the virtual set work we’ve been doing, and the virtual prosthetic work.
We’ll see a lot more of the V technology; we’re going to see a lot more of the V physiology; we’re going to see more of everything. We’re working a lot to create the reality of the whole environment. It’s going to be a lot of fun.
They’re really pushing the limits – it’s something that’s going to be really unprecedented as far as the scope of it. The scope is expanding astronomically for the first couple of episodes.
Be sure to watch the new episode of V, “Welcome to the War,” next Tuesday night at 9pm on ABC!
More info: “Zoic Brings Visitors to Earth for ABC’s ‘V’” on IDYE; the official V web site; “Welcome to the War” preview clips on VisitorSite.net.
SXSW Update: The Afterparty
Posted by Erik Even in I Design Your Eyes on March 17, 2010
Zoic’s Jeff Suhy reports:
Loni slayed the crowd at SXSW with a riveting preso on creative destruction. As you can see by the martini in his hand and the relaxed posture, this photo was taken shortly afterward, as he descended the stairs at the Four Seasons lounge. We eventually made our way eventually to the IFC party, where en route Loni, Steve “Scof” Schofield, Lisa (our rep) and I mixed it up with street musicians, vagabonds, cab drivers, agency reps, bouncers and an assortment of ghosts from the past (in my case in particular, as the music folks begin to arrive for the music festival which begins today); all while getting most of the liquid in our drink cups into our mouths. It seems like everyone was trying to find us around 2am to lead the parade, which inevitably ends in a long wait for a cab at 4am when it’s all over. Can’t wait for next year.
From ‘2001′ to ‘CSI’: Zoic Studios’ Rik Shorten on Motion Control for VFX
Posted by Erik Even in I Design Your Eyes on March 12, 2010

In cinematography, motion control is the use of computerized automation to allow precise control of, and repetition of, camera movements. It is often used to facilitate visual effects photography.
I spoke with Rik Shorten, visual effects supervisor at Culver City, California’s Zoic Studios, about his use of motion control and how the technology has changed since it was introduced over three decades ago. Shorten produces motion-controlled effects for CBS’ visually-groundbreaking forensic drama, CSI: Crime Scene Investigation. He recently took home a VES Award for Outstanding Supporting Visual Effects in a Broadcast Program for his work on the “frozen moment” sequence in CSI’s tenth-season opener.
“I didn’t work on the original 2001: A Space Odyssey,” Shorten says, “or back in the Star Wars days in the 70s when computer-controlled cameras were first developed. But fundamentally, the way the technology works hasn’t changed. The rig I use almost weekly on CSI is the original rig from [David Lynch’s 1984 science-fiction film] Dune. The Kuper controller, the head that controls the rig, runs on MS-DOS. It’s a really old-school programming language that they used for these original systems, that hasn’t really changed because it hasn’t had to. It’s a coordinate-based system, XYZ, and we can write the moves we need. The way we do it today is the same way they would have programmed it 20 years ago. So from that perspective, the technology hasn’t increased.
The way the technology works hasn’t changed. The rig I use on CSI is the original rig from 1984’s Dune…
“What has changed is that the rigs have gotten smaller, lighter and quieter. They now have the ability to run silently — they used to be so loud that you couldn’t record dialogue with them. Today we have smaller rigs that can fit through doorways – they’re made out of carbon fiber pieces now, they’re not the behemoths they used to be — and you can have actors delivering dialogue in the same scene as a motion-control move.
“So how we use them hasn’t changed, but slowly but surely they’ve made progress. Some weeks I use the old rigs versus the new ones, because that’s all I need, and the moves are simple enough. We have a system that’s 30 years old that we use side-by-side with a system built three or four years ago. And we interchange them based on the needs of the shot.
“As far as CSI, there are two ways we use motion control. We do stand-alone in-camera shots with the motion-control rig, where we’re flying over a prosthetic, or we’re traveling around a prop, and we need to get a macro shot; we use them a lot for macro photography. We have a couple of different snorkel lenses we use on the systems; one’s an endoscopic lens, and one is a probe lens, and they were both designed for medical photography. They’re both barrel lenses, about 12” long. The endoscopic lens is a fixed lens, sort of a wide-angle lens; it’s a tiny skinny little lens you can stick through a donut hole. If you see any shots where the camera goes in-between something where it seems like it shouldn’t go, that’s the lens we use.
“The probe lens is a little bit bigger, but it has multiple lens sizes, so we can go as wide as a 9mm or 12mm lens, for super-wide shots; right up to your prime lenses, your 22s, 25s, 30s, whatever it is. We use that in the same way, for getting into tight spots, and for getting macro, because the close-focus on these lenses is only about six inches. That’s a lot tighter than a normal lens can get.
“We use these cameras to get that sort of fantastical camera move that a Steadicam or a dolly couldn’t do. So when it’s got to rotate on three axes and fly in, that’s when we’ll program something in motion control. It’s like a 3D rendered camera, but we’re actually shooting it in real life. It frees us up to do more aggressive, creative moves.
Rik Shorten with Director of Photography David Drzewiecki (center); with unidentified crew member and actress.
“The other way we use motion control is for multiple passes — like in the old days where they did three or four passes of the starship Enterprise with different lighting setups, and combined them all later. We don’t do much of that these days, at least in television; I’m sure they still do it in features. We use it for multiple layering. We’ll do the same scene with different elements in three or four passes, all broken apart with the same repeatable move; then we’ll put them all back together so we can affect the different elements in different ways.
“We do ghost shots every week. We’ll have a production plate without a foreground actor in it, just a background. We’ll track that plate here at Zoic. The data is then converted to XYZ coordinate data — ASCII files that MS-DOS can read off old-school 3½“ floppies — so the Kuper controller on the motion control rig can mimic the camera move from the track plate that we shot in first unit. When I put that data in, and I have my background plate and my video setup, I run them together and they’ll run at the same time. The camera will mimic what the first unit camera did.
“Let’s say a guy is firing a gun in front of the greenscreen, and he’s supposed to be a ghost image superimposed into the scene. I’ll shoot him on greenscreen, with that tracked camera move; and then when I come back here to Zoic, I’ve got a motion control pass on the greenscreen, and I’ve got my first unit plate, and the two line up perfectly. That’s how we get all the stylized transition pieces, and all those layers that CSI uses to great effect, because we have the capacity to translate and then to reshoot at a later date using the motion control system.
Recreating a scene on the greenscreen that was shot in the field is always a challenge…
“The first time I saw this used was in [1996’s] Multiplicity with Michael Keaton – that’s when I saw this tech first exploding, having the same person in the same scene, over and over. There were a lot of production cheats used for years, with locked plates and simple split-screen; but this technology allows you to travel 360 degrees around somebody, and go into the scene and come back out of the scene; and people can cross and interact and do other things, that they could not do without this system. If you’re using live action elements for these high-concept shots, then motion control is the only way to do it.”
Shorten says that precision is an important issue, just as it was with traditional locked-plate shots. “Sometimes we don’t have the exact lens, we’re off by a few mils. Say they used a 50mm lens and I only have a 45mm, sometimes there’s a little eye matching that needs to happen. To say it’s plug-and-play is disingenuous. You need to understand the limitations of the system.
“Recreating a scene on the greenscreen that was shot in the field is always a challenge. You need to expect there’s going to be some compensation; you’re going to have to do a little eye matching, playing shots back and doing an A-over-B in our video assist, and then adjusting your frame rates and composition, adjusting the speed of the moves. A lot of times, even with the track data, we’ll have to make some on-the-fly compensations to get things to sit in there correctly.
“We do surveys on location, as far as distances to camera and understanding where the actors are supposed to be in the greenscreen instance. How far away from the camera is the actor supposed to be in the scene, that’s where we start. When we transfer the data, we have a general idea that the camera’s six feet high, it’s five degrees tilted up, and 22 feet from our subject. But when you get it in the studio and do the A-over-B, you might realize that you need to be zero instead of five degrees, or you need to be four feet closer, or you need to change your lens a little bit. The elements have to line up visually, not just by the numbers, so they’re actually going to work when you look at the images together.”
Shorten says that some problems with matching can be fixed digitally. “There is a lot we can work with digitally. It’s not very often we will shoot something in motion control, come back here and have to throw it out completely. Usually it’s salvageable, even if we’re off for some reason.”
Shorten’s greatest challenge is in helping the television production community become comfortable with motion capture technology. “There is still a fear of using this technology, even though it’s been around for years, because it’s still considered to be the domain of feature films, and commercials and music videos that have more time and money than most productions believe they have.
Rik Shorten on the stage.
“There is an education process, that we’ve been quietly working on for a long time. ‘Motion control’ really is a four-letter word for a lot of production managers, who say ‘I don’t have the time, I don’t know the technology, I don’t know how to use it, I don’t know why I need it, and you’re going to kill my one-liner if I have to take five hours to set up a motion control shot. We just won’t do it.’ We run up against this all the time.
“And this is even on shows like CSI, which is comfortable with the technology. Every ninth day we have a motion control day, even if they are simple in-camera things. They understand it, but they will bounce shots. When I suggest taking my motion control off my second unit day, and putting it on set – as soon as I’m doing it with main unit actors, in the middle of the day when there’s 150 crew around, suddenly even shows that are comfortable with the technology get very nervous.
Definitely there’s a lot of apprehension, but it’s such a great technology…
“The hope is that with these smaller and quieter rigs, with the idea that we can do pre-viz and set surveys so that when we show up on set we know exactly where our rig is going to go, we can get in and get set up very quickly, and start rolling video takes to show a director within a couple of hours. We can have our pre-viz and our moves written, if we do our surveying correctly, so that we’re not starting from scratch. We don’t need a week to do a motion control move.
“Definitely there’s a lot of apprehension, but it’s such a great technology. These shots can’t be accomplished any other way, without costing too much. If you don’t shoot it this way, if you try to back into it later, you need all kinds of digital fixes and compromises. You spend money somewhere. Getting it in-camera, and doing as much as you can physically — for a lot of set-ups motion control is head-and-shoulders above any other technique, from a financial standpoint and for the way it’s going to come out for your show.
“It’s about trying to build that trust and that faith with productions. We’re not suggesting motion control because we want to noodle around with computer-controlled cameras; it’s because it really is the best way to achieve your shot, and get the elements we need to make something really dynamic for your show.”
More info: Zoic Studios Wins Big at 2010 VES Awards; Zoic Stops Time, Creates Historic ‘Frozen Moment’ Sequence for CBS’ ‘CSI’ Premiere.
Zoic’s Loni Peristere to Present “The Future is Now: Immersive Advertising as Gameplay” at SXSW Conference
Posted by Erik Even in I Design Your Eyes on March 5, 2010

Zoic Studios’ Loni Peristere will present “The Future is Now: Immersive Advertising as Gameplay” at SXSW Interactive 2010 in Austin, Texas on March 16th.
Peristere, the director of the first ever “4-D” interactive commercial (for Killzone 2), examines the future of advertising with a look at game-changing moments in various disciplines.
It’s a new age in which viewers are participants, and brand connectivity – even loyalty – can be won by placing the consumer in a starring role, literally or figuratively. Using key examples from various industries, Peristere will examine paradigm-shifting developments past and current to posit what is coming on the horizon.
It’s a bold future where opportunity, and enjoyment, abound.
Location: SXSW Interactive
Date: Tuesday, March 16
Time: 3:30 PM
Loni Peristere co-founded Culver City, California’s award-winning Zoic Studios. He is an Executive Creative Director for the commercial, episodic, video game and feature film divisions of the company, overseeing and guiding productions with a vast scope and reach.
As a director, he has helmed numerous advertising projects for Killzone, PlayStation, Budweiser, ESPN/Nascar, Adidas and Mini Cooper. Peristere won an Emmy for Special Visual Effects in a Television Series for Zoic’s contribution to Joss Whedon’s Firefly. His collaboration with Joss Whedon has spanned more than a decade, including work on Buffy the Vampire Slayer, Angel, Firefly, Serenity, and Dr. Horrible’s Sing-Along Blog.
The 17th annual SXSW Interactive festival will take place March 12-16, 2010 in Austin, Texas.
An incubator of cutting-edge technologies, the event features five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable line up of special programs showcasing the best new websites, video games and startup ideas the community has to offer. From hands-on training to big-picture analysis of the future, SXSW Interactive has become the place to experience a preview of what is unfolding in the world of technology.
More info: Read about the Killzone 2 spot; the SXSW web site.
Zoic’s Race Day at the NASCAR Auto Club 500
Posted by Erik Even in I Design Your Eyes on March 4, 2010

In February, members of the Zoic team were invited to attend the NASCAR Auto Club 500, part of the Sprint Cup Series, at Auto Club Speedway in Fontana, California. Zoic Studios has worked on a number of commercial spots for ESPN and NASCAR, and the trip was a way for the clients to thank the Zoic team.
The Zoic pros who attended the race included: CG Supervisor Michael Cliett, Senior Editor Dmitri Gueer, Commercial Creative Director Leslie Ekker, Executive Producer Steve Schofield, Producer Neil Ingram, and Lead 3D Artist Dave Funston.
Here’s a quick “sizzle” reel from the trip:
Cliett discussed his experiences from the trip, and shared his collection of photos.
“[The other] guys got race passes through Coke Zero,” Cliett says, “and I went as a guest of [advertising agency] Wieden+Kennedy. We did work for them on two ESPN NASCAR spots; ‘Dominoes,’ which has been all over the airwaves, and ‘Variables,’ which airs in April. They were gracious enough to give me a ‘Hot Pass’ which enabled me unlimited access to the pits and the drivers before, during and after the race.
“I took a lot of photo reference for future NASCAR spots. Every year we seem to produce one or two commercials with NASCAR as the primary theme, so it’s good to have future reference for that. And just witnessing the race, and the demographics of the racetrack itself, is going to help us in future production.
“One thing I really enjoyed about the race was being in the pits, being around the cars and the drivers. The drivers were spending time with their families and kids, and they went through these rituals. Some were doing calisthenics, some were praying. It was fascinating to see drivers like Jeff Gordon and Mark Martin, these guys who are NASCAR legends, to be up close and personal with these guys. Really seeing them on a human level, and not just as race car drivers, was pretty cool.
From left: Zoic’s Steve Schofield, Leslie Ekker and Michael Cliett.
“The race was very exciting. The pit crews can change all four tires, fill the car with gas, and tighten the suspension, all this stuff, in 15 seconds or less, before getting the car out. Most of them are around 11-12 seconds – I timed a couple.
“The race was so loud – it was like being in the loudest nightclub you’ve ever been to, and standing directly next to one of the speakers. If you were standing two feet away from me and I was screaming at the top of my lungs, you wouldn’t have been able to hear me. It was very loud in the pits when they would roll in and the cars were coming by, but Les and the guys up in the stands said it was loud up there too — you had to scream to be heard. If you didn’t have ear plugs, you were going to have hearing damage. It was like 42 jet planes flying at full afterburner. At one point I even walked to the middle of the infield, the furthest away from the track. This track is two miles in diameter, so if you’re in the middle, you’re at least a half mile away from any car, and it was still loud there. You had to yell to be heard.
“I have a professional interest in NASCAR; but I’m also originally from Texas, so I’m a Southern guy at heart. My parents live in Tennessee right now; lots of their friends are into NASCAR, so they get very excited when they hear I’m working on a NASCAR spot. Apparently a lot of my parents’ friends, when they told them I got to go to the pits and be there during a NASCAR race, were very excited and envious. I’m a casual NASCAR fan – but I’m a car guy, a huge car nut, so anything related to cars, I’m interested in.
“I met Kyle Busch. He was the star of our second NASCAR spot, ‘Variables.’ He remembered [Zoic co-founder] Loni Peristere from Florida, where the spot was shot last November. He was about to get in his car, so we couldn’t talk too much, but I wished him good luck in the race. He said ‘thank you’ and to tell everyone at Zoic ‘hello.’
“I also met Kasey Kahne. We did a Budweiser commercial with him in January 2009. We originally shot that commercial with four live-action cars and no people in the stands, at Fontana. We ended up populating the race with all-CG cars, making it look like there was a real-live race going on; and then doing crowd replacement in the stands. That was a real fun spot. So I said ‘hi’ to Kasey, and he remembered us from Budweiser. Unfortunately, he spun out early on in the race, and did some damage to his oil pan. He came into the pits – I have pictures of his car getting worked on. He did finish the race, but I think he was last place.”
See Michael Cliett’s gallery of photos from the 2010 NASCAR Auto Club 500 below.
More info: Auto Club Speedway; Zoic Studios at the NASCAR Auto Club 500 photo set on Flickr; “Zoic Brings Photo-real CG to Broadcast TV with ESPN NASCAR ‘Dominoes’” on IDYE.

































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