Archive for September, 2010

Last week I was talking to Erik Press, Executive Producer of Commercials at Zoic Studios about the future of advertising. Erik has been working in commercials for over twenty years so has seen a great deal of changes in the advertising industry over that time. Erik considers himself, “an orchestrator of putting creative teams together … Essentially my job is to manage teams of producers and artists. I look outward to sales and client relations to foster those relationships as well as build new ones. connecting the right people together and figure out the cost implications of doing so. I engage people to dialogue about creative solutions inside and outside of Zoic Studios. It’s working with people, creating ideas and building something exciting.”

Prior to my obsession with the television show Mad Men, the world of advertising and marketing has always been fascinating to me. As a kid, I remember commercials that stuck with me to this day,

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