Archive for April, 2011

Fringe gets animated

Last Friday night’s episode of Fringe entitled “Lysergic Acid Diethylamide” is one of the most unique and compelling productions to air on television. For Zoic Studios it was also one of the most ambitious, involving the creation of 240 heavily stylized animated shots, a blend of hand drawn and 3D techniques, in just under six weeks.

Inspired by graphic novels, Max Fleischer and Hanna-Barbera classics, Zoic began the process with extensive character designs for each of the actors who would appear in the animated dream-state. Storyboards were drawn for every scene in the show and were cut together with footage from stunt coordinator fight scene choreography and live action performances to retain the integrity of the actor performances and ensure that that these unique character personalities translate on screen. Using a unique blend of 3D and hand drawn bush strokes, Zoic created animated characters that strike a balance between stylized and authentic, allowing the subtleties of the actors’ emotions and mannerisms to shine through. The materials and footage from various formats were extensively tracked in Zoic’s project management pipeline, to effectively organize plates, actor and voice over performances and feed shot and version notes to the artists from the supervisors and client.

In addition to the character animation, the Zoic team recreated some Fringe sets and designed and animated new environments key to the narrative. These environments, often hand painted backgrounds projected onto 3D plates, have incredible depth of field and subtle hand held float, providing an immersive experience for the viewer.

“This project was one of the most intensive and rewarding we have worked on in Zoic’s history,” says Zoic Studios Creative Director Andrew Orloff. “It was an incredible undertaking, from the amazing writers at Fringe to the animation production that is both steeped in tradition and groundbreaking.”

For more info check out the article in Wired Magazine

Also here are some photos from this ground-breaking episode:

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Zoic congratulates our clients for extraordinary wins at the PromaxBDA Mi6 Conference!

Last night at the PromaxBDA/Mi6 conference, DraftFCB & W&K won “Overall Marketing Campaign of the Year” for the ‘Your Mom Hates Dead Space 2′ campaign that features focus group mothers’ condemnation and fear of EA/Visceral Games’s Dead Space 2. Meanwhile, The Ant Farm swept the coveted PromaxBDA/Mi6 Agency of the Year. Two amazing wins for our friends and clients. Their creative & collaborative spirit, combined with innovation and savvy, earned these accolades…and what we can only assume are a few post-celebration hangovers.

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FRINGE Gets Saved!

Many of you may not watch the show Fringe and for that I am deeply sorry. I’ve been a fan since the beginning, quite honestly because I will watch anything with Joshua Jackson in it (Dawson’s Creek anyone?) However, what kept me watching was the show was well written, the characters well developed and the shows leads captivate me every time I watch. Read the rest of this entry »

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