advertising « I Design Your Eyes

Part of everything you touch: The Active part of Interactive

Posted by Leslie Morgan in I Design Your Eyes on September 1, 2010

Last week I was talking to Erik Press, Executive Producer of Commercials at Zoic Studios about the future of advertising. Erik has been working in commercials for over twenty years so has seen a great deal of changes in the advertising industry over that time. Erik considers himself, “an orchestrator of putting creative teams together … Essentially my job is to manage teams of producers and artists. I look outward to sales and client relations to foster those relationships as well as build new ones. connecting the right people together and figure out the cost implications of doing so. I engage people to dialogue about creative solutions inside and outside of Zoic Studios. It’s working with people, creating ideas and building something exciting.”

Prior to my obsession with the television show Mad Men, the world of advertising and marketing has always been fascinating to me. As a kid, I remember commercials that stuck with me to this day,

Read the rest of this entry »

Share/Save

advertising, Arcade Fire, commercials, Erik Press, interactive

No Comments

Zoic’s Loni Peristere to Present “The Future is Now: Immersive Advertising as Gameplay” at SXSW Conference

Posted by Erik Even in I Design Your Eyes on March 5, 2010

loni_peristere_sxsw_630x354

Zoic Studios’ Loni Peristere will present “The Future is Now: Immersive Advertising as Gameplay” at SXSW Interactive 2010 in Austin, Texas on March 16th.

Peristere, the director of the first ever “4-D” interactive commercial (for Killzone 2), examines the future of advertising with a look at game-changing moments in various disciplines.

It’s a new age in which viewers are participants, and brand connectivity – even loyalty – can be won by placing the consumer in a starring role, literally or figuratively. Using key examples from various industries, Peristere will examine paradigm-shifting developments past and current to posit what is coming on the horizon.

It’s a bold future where opportunity, and enjoyment, abound.

Location: SXSW Interactive
Date: Tuesday, March 16
Time: 3:30 PM

Loni Peristere co-founded Culver City, California’s award-winning Zoic Studios. He is an Executive Creative Director for the commercial, episodic, video game and feature film divisions of the company, overseeing and guiding productions with a vast scope and reach.

As a director, he has helmed numerous advertising projects for Killzone, PlayStation, Budweiser, ESPN/Nascar, Adidas and Mini Cooper. Peristere won an Emmy for Special Visual Effects in a Television Series for Zoic’s contribution to Joss Whedon’s Firefly. His collaboration with Joss Whedon has spanned more than a decade, including work on Buffy the Vampire Slayer, Angel, Firefly, Serenity, and Dr. Horrible’s Sing-Along Blog.

The 17th annual SXSW Interactive festival will take place March 12-16, 2010 in Austin, Texas.

An incubator of cutting-edge technologies, the event features five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable line up of special programs showcasing the best new websites, video games and startup ideas the community has to offer. From hands-on training to big-picture analysis of the future, SXSW Interactive has become the place to experience a preview of what is unfolding in the world of technology.

More info: Read about the Killzone 2 spot; the SXSW web site.