Posts Tagged Fireflies West

Show & Tell: Brooke Brigham’s Custom Bike

Posted by Erik Even in I Design Your Eyes on December 8, 2009

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This is the first in a series presenting the personal art, crafts, projects and creative endeavors of people in the Zoic Studios community. If you’re a Zoic artist, freelancer or staffer, and want to share your creativity with the IDYE community, let me know!

Brooke Brigham, Zoic’s Scheduler, has built her first bicycle, from basic parts. She’s been tinkering with bikes for a while.

I built it from the ground up myself, so all the parts came from different places; the frame’s from Santa Cruz; the front rim is from Colorado; the seat and the handlebars are from New York via Japan. I built the whole thing myself so I’m just really proud of it. That’s what makes it cool – I used my hands.

It has no brakes, and Brooke uses the bike to commute to work. She says this isn’t a problem:

You usually skid — you use your feet and your legs to put pressure down on the pedals, and that‘ll usually lock up the back wheel a bit, because you’re locking up the crank and the cog. But I haven’t had any run-ins where I have to stop on a dime yet.

Brooke is particularly fond of “Bob’s” (that’s the bike’s name) color scheme (red, yellow and green), which is intentionally “Rasta,” although her friends call it the “Christmas Bike.”

Bicycles are extremely popular at Zoic. Many employees bike to work — Creative Director Jeff Suhy is an avid cyclist, and Executive Producer Erik Press participates in the Fireflies West charity ride from San Francisco to Los Angeles.

More info: Brooke at Halloween on Flickr.

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Fireflies West Riders Return to LA [Images]

Posted by Erik Even in I Design Your Eyes on October 16, 2009

Susan Northcott with cake frosting on her face.

On 10/14/09, the Fireflies West cyclists arrived back in Los Angeles, concluding their journey at The Mill in Santa Monica.

The group of 25 directors, production company staffers and agency executives completed the six-day cycling trip from San Francisco to Los Angeles, raising money for a Leukemia charity.

Get the flash player here: http://www.adobe.com/flashplayer

For more information: Fireflies West on Facebook; Fireflies West Takes Off to Benefit Leukemia Research.

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Fireflies West Takes Off to Benefit Leukemia Research

Posted by Erik Even in I Design Your Eyes on October 7, 2009

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On October 9th a group of directors, production company staffers and agency executives will set off on their bikes for a six-day cycling trip from San Francisco to Los Angeles in the inaugural “Fireflies West” ride. Participants include riders from RSA (the original founders and supporter of the ride), The Mill L.A., Restless Films, Zoic Studios and advertising agency 180, to name a few. In total 25 riders will cycle down the coast of California in hopes of raising awareness with the goal of raising funds for a Leukemia charity.

Fireflies West is a sister-ride to the annual 1000 KM event held every year in the French Alps, which culminates with the Fireflies riding triumphantly down the Croissette in Cannes during the International Advertising Festival in June.

Director Jake Scott, founder of the Fireflies ride, recalls: “In June 2001, five guys got together to ride across the French Alps for The Catherine Lewis Centre at Hammersmith Hospital in London. We did well, and we were asked if we would do it again the following year. The last night of the second year’s ride we had to descend the final mountain in the dark. The moon was hidden, and none of us had lights. As we entered the forest it became virtually impossible to see. And then suddenly thousands upon thousands of fireflies appeared, hovering above the road, as if to guide us through the darkness. It was the most magical thing you’ve ever seen. As we came upon the first town light they vanished and we were safe. What’s incredible is the gene that allows fireflies to glow is helping researchers track the effectiveness of anti-cancer drugs—much like it helped us descend the mountain.”

“For those who suffer we ride,” is the motto of the event and is based on the dedication to the belief that the riders can fight cancer and save lives.

Donations for the event can be made at the Fireflies site. To sponsor a specific rider, visit www.justgiving.com. For more information, contact Bryan Farhy, Executive Producer at Restless Films, at bryan@restlessfilms.tv.

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