Of course Firefly is the science-fiction dramatic series broadcast on the Fox Network in 2002-2003, created by Joss Whedon of Buffy the Vampire Slayer and Angel fame. Canceled after only 11 episodes aired, the show has since engendered a major Hollywood motion picture (2005’s Serenity), a novel, a role-playing game, two comics series, soundtracks, a slew of merchandise & collectibles, and countless hand-knitted orange “cunning hats.”

I stopped by to get an idea of what’s going on with Firefly flans*, and to find out the answer to the question, Why are people still so devoted to a show that had only 14 episodes (and a movie), after nearly a decade?

Here are some answers from convention-goers, from commenters on fireflyfans.net, and from Zoic Studios co-founder Loni Peristere.

The Browncoats, a Firefly-themed band from St. Louis, Missouri.

Some credited the show’s realism, like Co-Pilot Gary Miller of The Browncoats, a Firefly-themed band from St. Louis. “[It’s] because Firefly feels so real. It’s a sci-fi show without aliens. It’s about real people and real-life types of situations — in the future. Not to mention the dialogue, the acting, and the story are all brilliant.”

For me, it was all about the writing. The dialogue, and the way the characters were developed through dialogue, were just brilliant. I especially loved the dialogue for River Tam (Summer Glau of Terminator: The Sarah Connor Chronicles), the ship’s ultra-violent fugitive waif — she rarely spoke, but when she did, it was always a bizarre window into her disordered mind. And usually either disturbing or hilarious.

On fireflyfans.net, hughff says: “I agree that the writing is the key. Too frequently today, television and especially film concentrate on the visual image. However, great films/shows recognize that it’s a synthesis of both visual images and dialogue.

“There was never any doubt from the very start that Firefly had the dialogue right. More than what it told us about the characters per se, I liked what it showed about their interrelationships. The verbal exchanges between Mal and Inara; the way Jayne treated Kaylee like a little sister, the way that Mal’s trust and respect for Simon grew incrementally — these were important to the flavor of the show.

“The show didn’t avoid complexity — these were real people living in a messy (i.e. real) world (alright, worlds) and as such, things were never simple.

“Finally, and Zoic can take more than a little credit for this, the show did have some great visual images: the Reaver ship sliding past in absolute silence; Crow disappearing through the air intake; Serenity rising up the cliff after the bar fight. The off-center and shaky ‘hand held’ camera work, even in the CGI, began a trend that has become everyday (Bourne Ultimatum, Battlestar Galactica) but broke new ground for me. When I first saw the first episode I thought, ‘How could they be so amateur?’ But by the end I was hooked into the vision and never let it go.”

Firefly-themed collectibles on sale in the dealer’s room.

One of the most interesting answers came from Dwight Bragdon, Board Member of the California Browncoats, a San Diego-based non-profit that promotes Firefly and Serenity fandom through charity. Since 2007 they have raised over $100,000 for charities like Equality Now and St. Jude Children’s Research Hospital. “We are still in love with Firefly ten years later because of the type of people the show attracts. We’re smart, funny and caring, and we took our energy and enthusiasm for the ‘Verse and turned it into a community of giving….

“We can also see how much the cast and crew cared about the ‘Verse too… They lead by example too with their charity. [Actor] Nathan [Fillion] co-founded Kids Need to Read with author P.J. Haarsma; [actor] Adam Baldwin shows great support to the Marine Corps – Law Enforcement Foundation; Joss [Whedon] is a great supporter of Equality Now; and the list goes on.

“These guys and girls are people that I am proud to call friends, proud to call family and I wouldn’t trade them for the world.”

For Beth Nelson, Chairman of the Austin Browncoats, another charitable non-profit based in Texas, the message of Firefly is hope. “People want to root for the underdog, because for many of us, we’re the underdogs right now. Firefly gives us that hope and inspiration. Firefly and Serenity tell the story of people who might have been forgotten, left behind, taken for granted — but if they work together, they can accomplish anything…

“So much of it has to do with how well the characters were developed and how sincere and believable the dialogue was – which is something Joss is known for… We’re all flawed; we can all identify with characters who… sometimes pick the wrong path, even with the best intentions.

“In the end, though, I think we all love what Firefly has become. Firefly went from being this amazing space western to so much more. Outside of the ‘Verse itself, the fans have become a family, a movement that got together to do more than just love a television show or a movie. Numerous fans are working towards charitable goals – ending violence and discrimination or making sure every kid has the wealth of knowledge literature can bring them.”

The dealer’s room.

Loni Peristere was directly involved in the production of Firefly and Serenity, as visual effects supervisor. He created the Firefly-class spaceship Serenity, along with Whedon and production designer Carey Meyer. “When Joss first told me about the new show,” Peristere said, “he told me to read The Killer Angels,” the 1974 historical novel by Michael Shaara, which tells the story of the Battle of Gettysburg from the Confederate perspective. The novel inspired Whedon to create Firefly.

“Firefly is about not fitting in, about finding a place for yourself in a world where you don’t fit, finding a family and making a living,” Peristere explained. “There are very few shows out there where the stars are outcasts, who join together as a family, which as Joss says is what ‘makes them mighty.’ None of the characters fit in – Nathan is a Browncoat [stand-in for Confederate]; Morena [Baccarin's character] is a whore; there’s the fugitive; the tomboy; the interracial couple; the weary shepherd; the mercenary who’s incapable of doing anything else. They would all be loners, if they didn’t band together.

“How Zoic was part of that, is we made the viewer a ‘welcome voyeur.’ The camera followed the emotional beats. By using a handheld camera on-set and a ‘handheld’ camera effect for the CG exteriors, we put the viewer in the emotional center of the story. The viewer is a voyeuristic participant – another outcast, a part of the crew.”

Peristere also feels a special kinship with the Firefly cast and crew. “We knew it was important. We fell in love with it because it was a great story to tell. The show was made by creative people we loved and respected for their bravery, because they embraced the outcast. All the creative people I respect the most come from the cast and crew of Firefly. It was a moment that’s impossible to recapture.”

One last reason the flans and Browncoats stay devoted – because Firefly died too soon. From Jaydepps on fireflyfans.net: “Another reason it is still relevant is because of how abruptly it was cut [off], and it never received closure. We’ve been thirsting for more. A good TV series goes for a decent amount of seasons until the story is filled in, mostly. Then the series leaves TV… Firefly was never given the chance to do this.”

More info: Creation Entertainment; the discussion on fireflyfans.net; The Browncoats website and on MySpace; California Browncoats; Austin Browncoats.

*If you want to know why they call us “flans,” just read this aloud: “Firefly fan.”