Posts Tagged SXSW 2010
SXSW Update: The Afterparty
Posted by Erik Even in I Design Your Eyes on March 17, 2010
Zoic’s Jeff Suhy reports:
Loni slayed the crowd at SXSW with a riveting preso on creative destruction. As you can see by the martini in his hand and the relaxed posture, this photo was taken shortly afterward, as he descended the stairs at the Four Seasons lounge. We eventually made our way eventually to the IFC party, where en route Loni, Steve “Scof” Schofield, Lisa (our rep) and I mixed it up with street musicians, vagabonds, cab drivers, agency reps, bouncers and an assortment of ghosts from the past (in my case in particular, as the music folks begin to arrive for the music festival which begins today); all while getting most of the liquid in our drink cups into our mouths. It seems like everyone was trying to find us around 2am to lead the parade, which inevitably ends in a long wait for a cab at 4am when it’s all over. Can’t wait for next year.
Zoic’s Loni Peristere to Present “The Future is Now: Immersive Advertising as Gameplay” at SXSW Conference
Posted by Erik Even in I Design Your Eyes on March 5, 2010

Zoic Studios’ Loni Peristere will present “The Future is Now: Immersive Advertising as Gameplay” at SXSW Interactive 2010 in Austin, Texas on March 16th.
Peristere, the director of the first ever “4-D” interactive commercial (for Killzone 2), examines the future of advertising with a look at game-changing moments in various disciplines.
It’s a new age in which viewers are participants, and brand connectivity – even loyalty – can be won by placing the consumer in a starring role, literally or figuratively. Using key examples from various industries, Peristere will examine paradigm-shifting developments past and current to posit what is coming on the horizon.
It’s a bold future where opportunity, and enjoyment, abound.
Location: SXSW Interactive
Date: Tuesday, March 16
Time: 3:30 PM
Loni Peristere co-founded Culver City, California’s award-winning Zoic Studios. He is an Executive Creative Director for the commercial, episodic, video game and feature film divisions of the company, overseeing and guiding productions with a vast scope and reach.
As a director, he has helmed numerous advertising projects for Killzone, PlayStation, Budweiser, ESPN/Nascar, Adidas and Mini Cooper. Peristere won an Emmy for Special Visual Effects in a Television Series for Zoic’s contribution to Joss Whedon’s Firefly. His collaboration with Joss Whedon has spanned more than a decade, including work on Buffy the Vampire Slayer, Angel, Firefly, Serenity, and Dr. Horrible’s Sing-Along Blog.
The 17th annual SXSW Interactive festival will take place March 12-16, 2010 in Austin, Texas.
An incubator of cutting-edge technologies, the event features five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable line up of special programs showcasing the best new websites, video games and startup ideas the community has to offer. From hands-on training to big-picture analysis of the future, SXSW Interactive has become the place to experience a preview of what is unfolding in the world of technology.
More info: Read about the Killzone 2 spot; the SXSW web site.


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