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	<title>I Design Your Eyes &#187; Vancouver</title>
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		<title>Zoic Studios riding VFX boom</title>
		<link>http://idesignyoureyes.com/2011/11/07/zoic-studios-riding-vfx-boom/</link>
		<comments>http://idesignyoureyes.com/2011/11/07/zoic-studios-riding-vfx-boom/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 19:50:26 +0000</pubDate>
		<dc:creator>Dang</dc:creator>
				<category><![CDATA[I Design Your Eyes]]></category>
		<category><![CDATA[Once Upon a Time]]></category>
		<category><![CDATA[Sun]]></category>
		<category><![CDATA[Vancouver]]></category>
		<category><![CDATA[VFX-heavy feature films]]></category>
		<category><![CDATA[Zoic Studios]]></category>

		<guid isPermaLink="false">http://idesignyoureyes.com/?p=2635</guid>
		<description><![CDATA[<p>&#8220;Interviews with principals at Zoic Studios, a visual effects studio in Gastown. Principals Patrick Mooney, and Barbara Dawson talk about the boom in VFX work that&#8217;s under way in British Columbia.&#8221;</p>
<p>Watch Video from The Vancouver Sun:<br />
<a href="http://www.vancouversun.com/videos/business/video.html?embedCode=9zdmd5MjqIFgtjeVmnf0Zk4mx2RkYsZa" onclick="pageTracker._trackPageview('/outgoing/www.vancouversun.com/videos/business/video.html?embedCode=9zdmd5MjqIFgtjeVmnf0Zk4mx2RkYsZa&amp;referer=');"> Zoic Studios Ride VFX Boom</p>
]]></description>
			<content:encoded><![CDATA[<p>&#8220;Interviews with principals at Zoic Studios, a visual effects studio in Gastown. Principals Patrick Mooney, and Barbara Dawson talk about the boom in VFX work that&#8217;s under way in British Columbia.&#8221;</p>
<p>Watch Video from The Vancouver Sun:<br />
<a href="http://www.vancouversun.com/videos/business/video.html?embedCode=9zdmd5MjqIFgtjeVmnf0Zk4mx2RkYsZa" onclick="pageTracker._trackPageview('/outgoing/www.vancouversun.com/videos/business/video.html?embedCode=9zdmd5MjqIFgtjeVmnf0Zk4mx2RkYsZa&amp;referer=');"> Zoic Studios Ride VFX Boom</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Zoic sees Vancouver as ideal satellite hub for booming VFX sector</title>
		<link>http://idesignyoureyes.com/2011/11/07/zoic-sees-vancouver-as-ideal-satellite-hub-for-booming-vfx-sector/</link>
		<comments>http://idesignyoureyes.com/2011/11/07/zoic-sees-vancouver-as-ideal-satellite-hub-for-booming-vfx-sector/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 19:38:50 +0000</pubDate>
		<dc:creator>Dang</dc:creator>
				<category><![CDATA[I Design Your Eyes]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[Once Upon a Time]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Vancouver]]></category>
		<category><![CDATA[Zoic Studios]]></category>

		<guid isPermaLink="false">http://idesignyoureyes.com/?p=2630</guid>
		<description><![CDATA[<p>Tax, talent and time zone.</p>
<p>A competitive advantage in all three has allowed British Columbia to mature into a North America hub for film and television production during the past 40 years.</p>
<p>Now, thanks to technology, Hollywood North is evolving into a world leader in the industry’s hottest sector: visual effects.</p>
<p>Visual effects, or VFX, aren’t exclusive to science fiction and fantasy; even conventional television dramas rely on them as a cost-effective alternative to set building and location shooting, and they’re also used to enhance special effects and physical stunts such as a car crash.</p>
<p>Eric Roth, a California-based spokesman for the VFX artists community, describes visual effects as the entertainment industry’s “new superstar.”</p>
<p>“When people plunk down $12 for their movie tickets, they’re looking to see great effects, whether in 2D, 3D, in Imax or as a download. From Hollywood to Bollywood, visual effects is now the key to the entertainment industry’s bottom line,” Roth, executive director of the Visual Effects Society, said in an email.</p>
<p>Hollywood Reporter recently estimated that VFX now accounts for more than 2,200 jobs in Vancouver — with hundreds more coming in the months ahead. </p>
<p>The list of VFX and digital animation companies that have set up shop here, or plan to open in the near future, reads like a who’s who of the entertainment industry, not including homegrown pioneers like Image Engine and Rainmaker Entertainment.</p>
<p>Your cost of shooting in a green room — essentially, an empty room with green walls where VFX artists superimpose a background after the actors have been filmed in it — could be one-fifth the expense of a physical set.</p>
<p>Los Angeles-based Zoic Studios was one of the first arrivals, adding a Vancouver operation in 2005 in the Sun Tower on Pender. They moved last December, over the course of a weekend amid a hectic production deadline, to expanded facilities in Gastown.</p>
<p>Read more: <a href="http://www.vancouversun.com/Visual+effects+wrinkle+film+industry/5660304/story.html#ixzz1cmE5fLQH" onclick="pageTracker._trackPageview('/outgoing/www.vancouversun.com/Visual+effects+wrinkle+film+industry/5660304/story.html_ixzz1cmE5fLQH?referer=');"> http://www.vancouversun.com/Visual+effects+wrinkle+film+industry/5660304/story.html#ixzz1cmE5fLQH</p>
<p>ssimpson@vancouversun.com<br />
© Copyright (c) The Vancouver Sun</p>
]]></description>
			<content:encoded><![CDATA[<p>Tax, talent and time zone.</p>
<p>A competitive advantage in all three has allowed British Columbia to mature into a North America hub for film and television production during the past 40 years.</p>
<p>Now, thanks to technology, Hollywood North is evolving into a world leader in the industry’s hottest sector: visual effects.</p>
<p>Visual effects, or VFX, aren’t exclusive to science fiction and fantasy; even conventional television dramas rely on them as a cost-effective alternative to set building and location shooting, and they’re also used to enhance special effects and physical stunts such as a car crash.</p>
<p>Eric Roth, a California-based spokesman for the VFX artists community, describes visual effects as the entertainment industry’s “new superstar.”</p>
<p>“When people plunk down $12 for their movie tickets, they’re looking to see great effects, whether in 2D, 3D, in Imax or as a download. From Hollywood to Bollywood, visual effects is now the key to the entertainment industry’s bottom line,” Roth, executive director of the Visual Effects Society, said in an email.</p>
<p>Hollywood Reporter recently estimated that VFX now accounts for more than 2,200 jobs in Vancouver — with hundreds more coming in the months ahead. </p>
<p>The list of VFX and digital animation companies that have set up shop here, or plan to open in the near future, reads like a who’s who of the entertainment industry, not including homegrown pioneers like Image Engine and Rainmaker Entertainment.</p>
<p>Your cost of shooting in a green room — essentially, an empty room with green walls where VFX artists superimpose a background after the actors have been filmed in it — could be one-fifth the expense of a physical set.</p>
<p>Los Angeles-based Zoic Studios was one of the first arrivals, adding a Vancouver operation in 2005 in the Sun Tower on Pender. They moved last December, over the course of a weekend amid a hectic production deadline, to expanded facilities in Gastown.</p>
<p>Read more: <a href="http://www.vancouversun.com/Visual+effects+wrinkle+film+industry/5660304/story.html#ixzz1cmE5fLQH" onclick="pageTracker._trackPageview('/outgoing/www.vancouversun.com/Visual+effects+wrinkle+film+industry/5660304/story.html_ixzz1cmE5fLQH?referer=');"> http://www.vancouversun.com/Visual+effects+wrinkle+film+industry/5660304/story.html#ixzz1cmE5fLQH</p>
<p>ssimpson@vancouversun.com<br />
© Copyright (c) The Vancouver Sun</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Director of Photography Perspective with Vincent Laforet</title>
		<link>http://idesignyoureyes.com/2010/12/02/a-director-of-photography-perspective-with-vincent-laforet/</link>
		<comments>http://idesignyoureyes.com/2010/12/02/a-director-of-photography-perspective-with-vincent-laforet/#comments</comments>
		<pubDate>Thu, 02 Dec 2010 23:19:53 +0000</pubDate>
		<dc:creator>Leslie Morgan</dc:creator>
				<category><![CDATA[I Design Your Eyes]]></category>
		<category><![CDATA[Director of Photography]]></category>
		<category><![CDATA[Famous Footwear]]></category>
		<category><![CDATA[Loni Peristere]]></category>
		<category><![CDATA[television commercial]]></category>
		<category><![CDATA[Vancouver]]></category>
		<category><![CDATA[Vincent Laforet]]></category>
		<category><![CDATA[Zoic Studios]]></category>

		<guid isPermaLink="false">http://idesignyoureyes.com/?p=2300</guid>
		<description><![CDATA[<p>As I have mentioned in previous blog posts, I had the opportunity to be on set back in August for a commercial spot for Famous Footwear shot in Fort Langley, British Columbia, directed by Loni Peristere.   I have had the opportunity and good fortune to be on many sets all over the world and in all honesty being on this one was one of the most special for me.   I can&#8217;t necessarily pin point what it was.   Perhaps it was the energy and exuberance from the neighbors that came out huddling in their blankets to watch the shoot till dawn.   Perhaps it was the remarkable crew that clearly enjoyed their jobs and didn&#8217;t complain once pulling an all-nighter or perhaps it was the actors that kept smiling even when the cameras stopped rolling.   It was most likely the combination of it all plus the spirit of the holiday season that permeated the set even though it was summer.   There was one thing that was clear, being on set that chilly August night, we were all a part of making something that we all could be proud and excited about.  Vincent Laforet, the Director of Photography for the &#8220;Neighborhood&#8221; spot took time to write about his experience on the shoot.   I have, with his permission, decided to put his post below in order to give a different insight into the commercial shoot.  Below is also the link to Vincent&#8217;s blog and the original post.  For those interested in cameras and photography it truly is a fascinating read and an incredibly informative look at the latest and greatest in camera and lighting equipment.</p>
<p><span id="more-2300"></span><br />
By Vincent Laforte:<br />
<a href="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/12/laforetheadshot1.jpg"><img src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/12/laforetheadshot1.jpg" alt="" title="laforetheadshot1" width="192" height="268" class="aligncenter size-full wp-image-2318" /></a></p>
<p>Every one in awhile, life throws you a bone.   In this case, Director Loni Peristere of Zoic Studios asked me to shoot 3 commercials with him over a little more than a week in Vancouver.    The bone? (Besides the work!)  One of those 3 &#8211; was to be shot at 600 fps &#8211; at night &#8211; with snow and with motion control!    We all knew that this one had the potential to be very special.  And I think Loni and the team nailed this one!   Here it is:<br />
<iframe src="http://player.vimeo.com/video/17355509" width="400" height="225" frameborder="0"></iframe>
<p><a href="http://vimeo.com/17355509" onclick="pageTracker._trackPageview('/outgoing/vimeo.com/17355509?referer=');">Famous Footwear &#8211; &#8220;Neighborhood&#8221; Spot</a> from <a href="http://vimeo.com/laforet" onclick="pageTracker._trackPageview('/outgoing/vimeo.com/laforet?referer=');">Vincent Laforet</a> on <a href="http://vimeo.com" onclick="pageTracker._trackPageview('/outgoing/vimeo.com?referer=');">Vimeo</a>.</p>
<p>This was a dream job for me &#8211; for several reasons.    For one &#8211; it was a beautiful story with a simple but strong emotional thread that we can all relate to easily.   Second, Loni wanted to make this thing sing visually &#8211; and he made sure that I had the resources at hand to pull this shoot off.</p>
<p>First we needed 225,000 Watts of light &#8211; a MASSIVE amount &#8211; to get enough light to shoot at 600 frames per second &#8211; with the Phantom Gold HD camera.     I brought one of my favorite people up with me to Canada &#8211; Gaffer Mark Lindsay who wielded the light with ease.    Basically we had enough light to cook an egg in under 10 seconds &#8211; and a turkey in under an hour.    BUT &#8211; believe it or not &#8211; all of this light got us a whopping aperture of f 2.0 on the Cooke S4/i primes…   So Yeah…  think about that for a second:  225,000 Watts of light and you get f 2.0…!!!   Even with a 360º shutter (359º to be exact) &#8211; at 600 fps SO LITTLE LIGHT is actually making it to the sensor.</p>
<p>This was a huge technical challenge &#8211; and one that several people told us: “could not be done” on as large a stage/setting as we were hopping to do &#8211; with diffused lights.   Lighting it with enough light is easy &#8211; but lighting it well is not with a good quality and shape of light isn’t.</p>
<p>Below is a great video that shows you the behind the scenes shoot &#8211; all of the people, the gear, the lights.  A HUGE thanks goes out to Chris Dowsett for shooting this footage &#8211; and for putting this edit together for everyone to see!<br />
<iframe src="http://player.vimeo.com/video/17387884" width="400" height="225" frameborder="0"></iframe>
<p><a href="http://vimeo.com/17387884" onclick="pageTracker._trackPageview('/outgoing/vimeo.com/17387884?referer=');">BEHIND THE SCENES: Famous Footwear &#8220;Neighborhood&#8221;</a> from <a href="http://vimeo.com/laforet" onclick="pageTracker._trackPageview('/outgoing/vimeo.com/laforet?referer=');">Vincent Laforet</a> on <a href="http://vimeo.com" onclick="pageTracker._trackPageview('/outgoing/vimeo.com?referer=');">Vimeo</a>.</p>
<p>You’ll see we used the <a href="http://blog.vincentlaforet.com/mygear/cameras/" onclick="pageTracker._trackPageview('/outgoing/blog.vincentlaforet.com/mygear/cameras/?referer=');">Go Pro HD camera</a> (see bottom of that page) and mounted it on the motion control rig to get you a first person perspective &#8211; or a first camera perspective if you will.</p>
<p>One other hero on the shoot &#8211; was my 1st AC &#8211; or focus puller.   Cam Hayduk &#8211; with more than 26 years of experience under his belt as a 1st AC, had the impossible challenge of keeping focus with up to a 100mm (see the tight headshot of our actress with hair flowing) WHILE moving on a dolly, as she too was running towards camera.    Did I mention this was done at f 2.0&#62; At one point we had less than an inch of depth of field.    And don’t forget &#8211; that a split second of being out of focus at 600 fps- or “buzzing” &#8211; last an even greater eternity when played back at 24 fps.  (One quarter second shot at 600fps will last 6.25 SECONDS when played back at 24fps…. that’s a long time for everyone to see you were soft on set… no pressure at all there!)    And not to belabor the point: but the dolly was being pulled/pushed by skilled human beings &#8211; not a robot.    Ergo a variance in speed in both the dolly, and the actress was expected &#8211; not to mention a ramp up an down.   Each burst lasted 7 seconds max with the RAM aboard the camera at 2048X1080…  Cam was the MVP of this shoot in my book.</p>
<p>The last technical challenge?    When shooting at f 2.0 &#8211; how could we get multiple planes of focus at once?   It was impossible.  We discussed tilt-shift lenses &#8211; but those would have looked quite odd with snow.  Adding twice the amount of light (cost prohibitive!) would have gotten us all of f 2.8.</p>
<p>Therefore we shot many of the sequences with a motion control rig.  Basically a computerized dolly/jib system &#8211; that can repeat each move EXACTLY time and time again.    You’ll notice one shot where the actor puts his foot down from the cab &#8211; and the actress is running towards him.   Getting them both in focus at 600 fps wide open would have been impossible.   Here is the magic of Motion Control + a great post house to splice them together seamlessly.</p>
<p>Overall &#8211; all 3 shoots were a blast.  But this one is special for me.   Not only did it turn out beautifully &#8211; but we had an absolute blast on set &#8211; as you can witness by all of the smiles in the behind the scenes video. (And we were shooting NIGHTS!!!  After 3 shoot days during daylight hours.)</p>
<p>Thanks to the entire crew, cast, production, art deparment, PAs and to the incredible people who did the post at Zoic &#8211; and to Loni &#8211; it was an unforgettable two winter nights in Vancouver &#8211; in August! and if you haven’t seen enough, here’s one more:  a time lapse Chris shot of everything being set up:<br />
<iframe src="http://player.vimeo.com/video/14785537" width="400" height="225" frameborder="0"></iframe>
<p><a href="http://vimeo.com/14785537" onclick="pageTracker._trackPageview('/outgoing/vimeo.com/14785537?referer=');">&#8220;Neighborhood&#8221; Time Lapse</a> from <a href="http://vimeo.com/laforet" onclick="pageTracker._trackPageview('/outgoing/vimeo.com/laforet?referer=');">Vincent Laforet</a> on <a href="http://vimeo.com" onclick="pageTracker._trackPageview('/outgoing/vimeo.com?referer=');">Vimeo</a>.</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p>I will be doing a more in depth interview with Vincent in the coming weeks to talk more about his life as a DP and award winning photographer so stay tuned! In the meantime, check out his blog! <a href="http://blog.vincentlaforet.com/2010/12/01/famous-footwear-neighborhood/" onclick="pageTracker._trackPageview('/outgoing/blog.vincentlaforet.com/2010/12/01/famous-footwear-neighborhood/?referer=');"></a><a href="http://blog.vincentlaforet.com/2010/12/01/famous-footwear-neighborhood/" onclick="pageTracker._trackPageview('/outgoing/blog.vincentlaforet.com/2010/12/01/famous-footwear-neighborhood/?referer=');">Vincent Laforet blog</a></p>
]]></description>
			<content:encoded><![CDATA[<p>As I have mentioned in previous blog posts, I had the opportunity to be on set back in August for a commercial spot for Famous Footwear shot in Fort Langley, British Columbia, directed by Loni Peristere.   I have had the opportunity and good fortune to be on many sets all over the world and in all honesty being on this one was one of the most special for me.   I can&#8217;t necessarily pin point what it was.   Perhaps it was the energy and exuberance from the neighbors that came out huddling in their blankets to watch the shoot till dawn.   Perhaps it was the remarkable crew that clearly enjoyed their jobs and didn&#8217;t complain once pulling an all-nighter or perhaps it was the actors that kept smiling even when the cameras stopped rolling.   It was most likely the combination of it all plus the spirit of the holiday season that permeated the set even though it was summer.   There was one thing that was clear, being on set that chilly August night, we were all a part of making something that we all could be proud and excited about.  Vincent Laforet, the Director of Photography for the &#8220;Neighborhood&#8221; spot took time to write about his experience on the shoot.   I have, with his permission, decided to put his post below in order to give a different insight into the commercial shoot.  Below is also the link to Vincent&#8217;s blog and the original post.  For those interested in cameras and photography it truly is a fascinating read and an incredibly informative look at the latest and greatest in camera and lighting equipment.</p>
<p><span id="more-2300"></span><br />
By Vincent Laforte:<br />
<a href="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/12/laforetheadshot1.jpg"><img src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/12/laforetheadshot1.jpg" alt="" title="laforetheadshot1" width="192" height="268" class="aligncenter size-full wp-image-2318" /></a></p>
<p>Every one in awhile, life throws you a bone.   In this case, Director Loni Peristere of Zoic Studios asked me to shoot 3 commercials with him over a little more than a week in Vancouver.    The bone? (Besides the work!)  One of those 3 &#8211; was to be shot at 600 fps &#8211; at night &#8211; with snow and with motion control!    We all knew that this one had the potential to be very special.  And I think Loni and the team nailed this one!   Here it is:<br />
<iframe src="http://player.vimeo.com/video/17355509" width="400" height="225" frameborder="0"></iframe>
<p><a href="http://vimeo.com/17355509" onclick="pageTracker._trackPageview('/outgoing/vimeo.com/17355509?referer=');">Famous Footwear &#8211; &#8220;Neighborhood&#8221; Spot</a> from <a href="http://vimeo.com/laforet" onclick="pageTracker._trackPageview('/outgoing/vimeo.com/laforet?referer=');">Vincent Laforet</a> on <a href="http://vimeo.com" onclick="pageTracker._trackPageview('/outgoing/vimeo.com?referer=');">Vimeo</a>.</p>
<p>This was a dream job for me &#8211; for several reasons.    For one &#8211; it was a beautiful story with a simple but strong emotional thread that we can all relate to easily.   Second, Loni wanted to make this thing sing visually &#8211; and he made sure that I had the resources at hand to pull this shoot off.</p>
<p>First we needed 225,000 Watts of light &#8211; a MASSIVE amount &#8211; to get enough light to shoot at 600 frames per second &#8211; with the Phantom Gold HD camera.     I brought one of my favorite people up with me to Canada &#8211; Gaffer Mark Lindsay who wielded the light with ease.    Basically we had enough light to cook an egg in under 10 seconds &#8211; and a turkey in under an hour.    BUT &#8211; believe it or not &#8211; all of this light got us a whopping aperture of f 2.0 on the Cooke S4/i primes…   So Yeah…  think about that for a second:  225,000 Watts of light and you get f 2.0…!!!   Even with a 360º shutter (359º to be exact) &#8211; at 600 fps SO LITTLE LIGHT is actually making it to the sensor.</p>
<p>This was a huge technical challenge &#8211; and one that several people told us: “could not be done” on as large a stage/setting as we were hopping to do &#8211; with diffused lights.   Lighting it with enough light is easy &#8211; but lighting it well is not with a good quality and shape of light isn’t.</p>
<p>Below is a great video that shows you the behind the scenes shoot &#8211; all of the people, the gear, the lights.  A HUGE thanks goes out to Chris Dowsett for shooting this footage &#8211; and for putting this edit together for everyone to see!<br />
<iframe src="http://player.vimeo.com/video/17387884" width="400" height="225" frameborder="0"></iframe>
<p><a href="http://vimeo.com/17387884" onclick="pageTracker._trackPageview('/outgoing/vimeo.com/17387884?referer=');">BEHIND THE SCENES: Famous Footwear &#8220;Neighborhood&#8221;</a> from <a href="http://vimeo.com/laforet" onclick="pageTracker._trackPageview('/outgoing/vimeo.com/laforet?referer=');">Vincent Laforet</a> on <a href="http://vimeo.com" onclick="pageTracker._trackPageview('/outgoing/vimeo.com?referer=');">Vimeo</a>.</p>
<p>You’ll see we used the <a href="http://blog.vincentlaforet.com/mygear/cameras/" onclick="pageTracker._trackPageview('/outgoing/blog.vincentlaforet.com/mygear/cameras/?referer=');">Go Pro HD camera</a> (see bottom of that page) and mounted it on the motion control rig to get you a first person perspective &#8211; or a first camera perspective if you will.</p>
<p>One other hero on the shoot &#8211; was my 1st AC &#8211; or focus puller.   Cam Hayduk &#8211; with more than 26 years of experience under his belt as a 1st AC, had the impossible challenge of keeping focus with up to a 100mm (see the tight headshot of our actress with hair flowing) WHILE moving on a dolly, as she too was running towards camera.    Did I mention this was done at f 2.0&gt; At one point we had less than an inch of depth of field.    And don’t forget &#8211; that a split second of being out of focus at 600 fps- or “buzzing” &#8211; last an even greater eternity when played back at 24 fps.  (One quarter second shot at 600fps will last 6.25 SECONDS when played back at 24fps…. that’s a long time for everyone to see you were soft on set… no pressure at all there!)    And not to belabor the point: but the dolly was being pulled/pushed by skilled human beings &#8211; not a robot.    Ergo a variance in speed in both the dolly, and the actress was expected &#8211; not to mention a ramp up an down.   Each burst lasted 7 seconds max with the RAM aboard the camera at 2048X1080…  Cam was the MVP of this shoot in my book.</p>
<p>The last technical challenge?    When shooting at f 2.0 &#8211; how could we get multiple planes of focus at once?   It was impossible.  We discussed tilt-shift lenses &#8211; but those would have looked quite odd with snow.  Adding twice the amount of light (cost prohibitive!) would have gotten us all of f 2.8.</p>
<p>Therefore we shot many of the sequences with a motion control rig.  Basically a computerized dolly/jib system &#8211; that can repeat each move EXACTLY time and time again.    You’ll notice one shot where the actor puts his foot down from the cab &#8211; and the actress is running towards him.   Getting them both in focus at 600 fps wide open would have been impossible.   Here is the magic of Motion Control + a great post house to splice them together seamlessly.</p>
<p>Overall &#8211; all 3 shoots were a blast.  But this one is special for me.   Not only did it turn out beautifully &#8211; but we had an absolute blast on set &#8211; as you can witness by all of the smiles in the behind the scenes video. (And we were shooting NIGHTS!!!  After 3 shoot days during daylight hours.)</p>
<p>Thanks to the entire crew, cast, production, art deparment, PAs and to the incredible people who did the post at Zoic &#8211; and to Loni &#8211; it was an unforgettable two winter nights in Vancouver &#8211; in August! and if you haven’t seen enough, here’s one more:  a time lapse Chris shot of everything being set up:<br />
<iframe src="http://player.vimeo.com/video/14785537" width="400" height="225" frameborder="0"></iframe>
<p><a href="http://vimeo.com/14785537" onclick="pageTracker._trackPageview('/outgoing/vimeo.com/14785537?referer=');">&#8220;Neighborhood&#8221; Time Lapse</a> from <a href="http://vimeo.com/laforet" onclick="pageTracker._trackPageview('/outgoing/vimeo.com/laforet?referer=');">Vincent Laforet</a> on <a href="http://vimeo.com" onclick="pageTracker._trackPageview('/outgoing/vimeo.com?referer=');">Vimeo</a>.</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p>I will be doing a more in depth interview with Vincent in the coming weeks to talk more about his life as a DP and award winning photographer so stay tuned! In the meantime, check out his blog! <a href="http://blog.vincentlaforet.com/2010/12/01/famous-footwear-neighborhood/" onclick="pageTracker._trackPageview('/outgoing/blog.vincentlaforet.com/2010/12/01/famous-footwear-neighborhood/?referer=');"></a><a href="http://blog.vincentlaforet.com/2010/12/01/famous-footwear-neighborhood/" onclick="pageTracker._trackPageview('/outgoing/blog.vincentlaforet.com/2010/12/01/famous-footwear-neighborhood/?referer=');">Vincent Laforet blog</a></p>
]]></content:encoded>
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		<title>Behind the Scenes: Famous Footwear</title>
		<link>http://idesignyoureyes.com/2010/11/24/famous-footwear/</link>
		<comments>http://idesignyoureyes.com/2010/11/24/famous-footwear/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 15:12:47 +0000</pubDate>
		<dc:creator>Leslie Morgan</dc:creator>
				<category><![CDATA[I Design Your Eyes]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[Famous Footwear]]></category>
		<category><![CDATA[Loni Peristere]]></category>
		<category><![CDATA[Vancouver]]></category>
		<category><![CDATA[VFX]]></category>

		<guid isPermaLink="false">http://idesignyoureyes.com/?p=2162</guid>
		<description><![CDATA[<p>The holiday season is officially upon us and typically this is the time of year when we visit with our family and friends, exchange gifts, share stories, and reminisce.  I was lucky enough to already experience some of what the holidays have to offer back in August when I went behind the scenes of the Famous Footwear &#8220;Neighborhood&#8221; spot.  <br />
<span id="more-2162"></span><br />
The commercial was shot in Fort Langley, a small suburb one hour outside of Vancouver, Canada, and is about a young woman who is reacquainted with the love of her life during the holidays.  The quaint neighborhood community was transformed from the middle of summer to a holiday winter wonderland.  Many of the neighbors came out to check out the action and when cameras rolled the excitement was palpable.  The shoot began at 7pm and finished just before dawn.  Ian Unterreiner, the VFX Producer on set said, “It was like shooting in a snow globe. It was pretty awesome to captivate the feeling of winter during the summer season.&#8221;  I couldn&#8217;t agree more.  I&#8217;ve been to many sets, and this one definitely felt special.  </p>
<p>Loni Peristere, Co- Founder and Executive Creative Director for Zoic Studios directed the commercial. &#8220;Every once in awhile good creative lands on my desk attached to a creative team that is willing to do what it takes to lead advertising with an emotional center that drives the brand.  &#8216;Neighborhood&#8217; was one of those projects, and it was a pleasure to make.  I am extremely happy with this short emotional film about families and the holidays.&#8221;</p>
<p>&#8220;My favorite part of the shoot in the dead of August was seeing the actual neighbors on the street, mystified by the miracle that only film production can make.  Their homes, their street, transformed into a winter<br />
wonderland.  It was amazing.&#8221;</p>
<p>Below are the on set photos I took.  Enjoy them and stay tuned for behind the scenes video of the shoot.</p>
<p><iframe align="center" src="http://www.flickr.com/slideShow/index.gne?group_id=&#038;user_id=55677733@N05&#038;set_id=72157625503015470&#038;tags=FamousFootwear" frameBorder="0" width="500" height="500" scrolling="no"></iframe><br/><small>Created with <a href="http://www.admarket.se" title="Admarket.se" onclick="pageTracker._trackPageview('/outgoing/www.admarket.se?referer=');">Admarket&#8217;s</a> <a href="http://flickrslidr.com" title="flickrSLiDR" onclick="pageTracker._trackPageview('/outgoing/flickrslidr.com?referer=');">flickrSLiDR</a>.</small></p>
]]></description>
			<content:encoded><![CDATA[<p>The holiday season is officially upon us and typically this is the time of year when we visit with our family and friends, exchange gifts, share stories, and reminisce.  I was lucky enough to already experience some of what the holidays have to offer back in August when I went behind the scenes of the Famous Footwear &#8220;Neighborhood&#8221; spot.  <br />
<span id="more-2162"></span><br />
The commercial was shot in Fort Langley, a small suburb one hour outside of Vancouver, Canada, and is about a young woman who is reacquainted with the love of her life during the holidays.  The quaint neighborhood community was transformed from the middle of summer to a holiday winter wonderland.  Many of the neighbors came out to check out the action and when cameras rolled the excitement was palpable.  The shoot began at 7pm and finished just before dawn.  Ian Unterreiner, the VFX Producer on set said, “It was like shooting in a snow globe. It was pretty awesome to captivate the feeling of winter during the summer season.&#8221;  I couldn&#8217;t agree more.  I&#8217;ve been to many sets, and this one definitely felt special.  </p>
<p>Loni Peristere, Co- Founder and Executive Creative Director for Zoic Studios directed the commercial. &#8220;Every once in awhile good creative lands on my desk attached to a creative team that is willing to do what it takes to lead advertising with an emotional center that drives the brand.  &#8216;Neighborhood&#8217; was one of those projects, and it was a pleasure to make.  I am extremely happy with this short emotional film about families and the holidays.&#8221;</p>
<p>&#8220;My favorite part of the shoot in the dead of August was seeing the actual neighbors on the street, mystified by the miracle that only film production can make.  Their homes, their street, transformed into a winter<br />
wonderland.  It was amazing.&#8221;</p>
<p>Below are the on set photos I took.  Enjoy them and stay tuned for behind the scenes video of the shoot.</p>
<p><iframe align="center" src="http://www.flickr.com/slideShow/index.gne?group_id=&#038;user_id=55677733@N05&#038;set_id=72157625503015470&#038;tags=FamousFootwear" frameBorder="0" width="500" height="500" scrolling="no"></iframe><br/><small>Created with <a href="http://www.admarket.se" title="Admarket.se" onclick="pageTracker._trackPageview('/outgoing/www.admarket.se?referer=');">Admarket&#8217;s</a> <a href="http://flickrslidr.com" title="flickrSLiDR" onclick="pageTracker._trackPageview('/outgoing/flickrslidr.com?referer=');">flickrSLiDR</a>.</small></p>
]]></content:encoded>
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		<slash:comments>5</slash:comments>
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		<item>
		<title>Zoic Vancouver: The latest happenings up north</title>
		<link>http://idesignyoureyes.com/2010/11/09/zoic-vancouver-the-latest-happenings-up-north/</link>
		<comments>http://idesignyoureyes.com/2010/11/09/zoic-vancouver-the-latest-happenings-up-north/#comments</comments>
		<pubDate>Wed, 10 Nov 2010 01:03:24 +0000</pubDate>
		<dc:creator>Leslie Morgan</dc:creator>
				<category><![CDATA[I Design Your Eyes]]></category>
		<category><![CDATA[Falling Skies]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[Premium Rush]]></category>
		<category><![CDATA[Red Riding Hood]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[V]]></category>
		<category><![CDATA[Vancouver]]></category>
		<category><![CDATA[Zoic Studios]]></category>
		<category><![CDATA[Zoic Vancouver]]></category>

		<guid isPermaLink="false">http://idesignyoureyes.com/?p=2114</guid>
		<description><![CDATA[<p>Patrick Mooney of Zoic Vancouver gives us a rundown of what&#8217;s new up north.</p>
<p>As I mentioned in a previous post, <a href="http://idesignyoureyes.com/2010/08/27/welcome-to-vancouver/">Zoic Vancouver</a> is a very important part of Zoic Studios.  I felt fortunate to meet everyone and get a tour of the offices this past August.   Patrick Mooney, Production Supervisor and VFX Producer of Zoic Vacouver gave me a run down of all of the exciting things coming up for the Canadian arm of the studio and the offices certainly have been full of activity.  I wanted to share the news as there is some pretty big stuff in the works, but don’t take my word for it.  Here is what Patrick has to say:<br />
<span id="more-2114"></span><br />
“The big news here in the Zoic Vancouver office is our imminent move to a more spacious and more creative space in a heritage building called &#8216;The Landing.’  The move is taking place at the end of November and into the beginning of December.  The Gastown location will have about 20% more space, and the area has some amazing restaurants, bars and nearby shopping.   It is also adjacent to the main downtown transportation hub so it makes coming and going incredibly easy and efficient.</p>
<p>In terms of projects, we have been working on the feature <em><a href="http://pro.imdb.com/title/tt1486185/" onclick="pageTracker._trackPageview('/outgoing/pro.imdb.com/title/tt1486185/?referer=');">Red Riding Hood</a></em>, which is a really cool retelling of the childhood fairy tale.   It’s quite dark and scary.  The creature work is being done by R&#38;H while we focus on environments and backgrounds.   We have been doing a great deal of matte painting work and set extensions on the project.  It’s a fairly stylized world, and the director is Catherine Hardwicke who directed <em>Twilight</em>.  Gary Oldman plays his usual villain-type role.  Kristen (Branan) is producing in Los Angeles, and we’ve got a great team here in BC lead by Ralph Maiers as VFX Supervisor, Chris Roff producing, Colin Liggett as Comp Supervisor and Kevin Struckman as CG Supervisor.</p>
<p>We’re also just starting up on the feature <em>Premium Rush</em>, directed by David Koepp and starring Joseph Grdon Levitt.   We are working with Mark Stetson, Raoul (Bolognini) and Rocco (Passionino) in Los Angeles.  Ralph Maiers will again supervise in BC, with Brett Dowler producing.</p>
<p>On the episodic front, <em>V</em> is of course in heavy production up here, which is scheduled to return to air in the US on January 4th on ABC.  We&#8217;re also contributing Nuke work for <a href="http://pro.imdb.com/title/tt1462059/" onclick="pageTracker._trackPageview('/outgoing/pro.imdb.com/title/tt1462059/?referer=');"><em>Falling Skies</em></a>.  So far we&#8217;re comping shots with alien targeting beams, death beams, flares, explosions, debris and blood hits.   Los Angeles is providing the CG.</p>
<p>Overall, we’re staffed more heavily than at any prior period.  We’re packing into spaces we didn’t know we had!  Not only is it incredibly busy here, but we’ve also just upgraded practically our entire hardware infrastructure with new workstations and a new storage cluster, in addition to beefing up our render farm.  So, in a nutshell, we’re crazy, but very good.”</p>
<p>I for one am incredibly excited to see the new space once it is complete.   Plus I am excited to check out all the projects on Zoic’s slate up in Vancouver especially <em>Red Riding Hood</em>.   I’m a big fan of Hardwick and the film could be another hit for Amanda Seyfried (Dear John, Mama Mia).  Stay tuned for more upcoming insight into Zoic Vancouver in future posts.</p>
]]></description>
			<content:encoded><![CDATA[<p>Patrick Mooney of Zoic Vancouver gives us a rundown of what&#8217;s new up north.</p>
<p>As I mentioned in a previous post, <a href="http://idesignyoureyes.com/2010/08/27/welcome-to-vancouver/">Zoic Vancouver</a> is a very important part of Zoic Studios.  I felt fortunate to meet everyone and get a tour of the offices this past August.   Patrick Mooney, Production Supervisor and VFX Producer of Zoic Vacouver gave me a run down of all of the exciting things coming up for the Canadian arm of the studio and the offices certainly have been full of activity.  I wanted to share the news as there is some pretty big stuff in the works, but don’t take my word for it.  Here is what Patrick has to say:<br />
<span id="more-2114"></span><br />
“The big news here in the Zoic Vancouver office is our imminent move to a more spacious and more creative space in a heritage building called &#8216;The Landing.’  The move is taking place at the end of November and into the beginning of December.  The Gastown location will have about 20% more space, and the area has some amazing restaurants, bars and nearby shopping.   It is also adjacent to the main downtown transportation hub so it makes coming and going incredibly easy and efficient.</p>
<p>In terms of projects, we have been working on the feature <em><a href="http://pro.imdb.com/title/tt1486185/" onclick="pageTracker._trackPageview('/outgoing/pro.imdb.com/title/tt1486185/?referer=');">Red Riding Hood</a></em>, which is a really cool retelling of the childhood fairy tale.   It’s quite dark and scary.  The creature work is being done by R&amp;H while we focus on environments and backgrounds.   We have been doing a great deal of matte painting work and set extensions on the project.  It’s a fairly stylized world, and the director is Catherine Hardwicke who directed <em>Twilight</em>.  Gary Oldman plays his usual villain-type role.  Kristen (Branan) is producing in Los Angeles, and we’ve got a great team here in BC lead by Ralph Maiers as VFX Supervisor, Chris Roff producing, Colin Liggett as Comp Supervisor and Kevin Struckman as CG Supervisor.</p>
<p>We’re also just starting up on the feature <em>Premium Rush</em>, directed by David Koepp and starring Joseph Grdon Levitt.   We are working with Mark Stetson, Raoul (Bolognini) and Rocco (Passionino) in Los Angeles.  Ralph Maiers will again supervise in BC, with Brett Dowler producing.</p>
<p>On the episodic front, <em>V</em> is of course in heavy production up here, which is scheduled to return to air in the US on January 4th on ABC.  We&#8217;re also contributing Nuke work for <a href="http://pro.imdb.com/title/tt1462059/" onclick="pageTracker._trackPageview('/outgoing/pro.imdb.com/title/tt1462059/?referer=');"><em>Falling Skies</em></a>.  So far we&#8217;re comping shots with alien targeting beams, death beams, flares, explosions, debris and blood hits.   Los Angeles is providing the CG.</p>
<p>Overall, we’re staffed more heavily than at any prior period.  We’re packing into spaces we didn’t know we had!  Not only is it incredibly busy here, but we’ve also just upgraded practically our entire hardware infrastructure with new workstations and a new storage cluster, in addition to beefing up our render farm.  So, in a nutshell, we’re crazy, but very good.”</p>
<p>I for one am incredibly excited to see the new space once it is complete.   Plus I am excited to check out all the projects on Zoic’s slate up in Vancouver especially <em>Red Riding Hood</em>.   I’m a big fan of Hardwick and the film could be another hit for Amanda Seyfried (Dear John, Mama Mia).  Stay tuned for more upcoming insight into Zoic Vancouver in future posts.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>An Outdoor Adventure with Zoic Studios: Hiking Grouse Grind</title>
		<link>http://idesignyoureyes.com/2010/10/12/grouse-grind/</link>
		<comments>http://idesignyoureyes.com/2010/10/12/grouse-grind/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 17:45:13 +0000</pubDate>
		<dc:creator>Leslie Morgan</dc:creator>
				<category><![CDATA[I Design Your Eyes]]></category>
		<category><![CDATA[Grouse Grind]]></category>
		<category><![CDATA[Loni Peristere]]></category>
		<category><![CDATA[Vancouver]]></category>
		<category><![CDATA[Zoic Studios]]></category>

		<guid isPermaLink="false">http://idesignyoureyes.com/?p=1978</guid>
		<description><![CDATA[<p>Back in August Loni Peristere, Co-Founder and Co-Executive Creative Director of Zoic Studios was up in Vancouver directing a commercial.  Yours truly had the opportunity to go behind the scenes of that commercial spot and I can&#8217;t wait to show everyone how amazing the on set experience was.  However, I am not here to tell you about that just yet.  I am here to tell you about a really fantastic place that Loni got to check out when he went up to Vancouver.  </p>
<p>Loni along with VFX Producer Ian Unterreiner, Terence Reilly, VP of Marketing for Famous Footwear, Andy Anema, Art Director for Campbell Mithun and Nancy Liss, Account Management Supervisor for Campbell Mithun went on quite an adventure.  They all hiked up one of Vancouver&#8217;s most renowned and challenging trails, The Grouse Grind.  Located about thirty minutes outside of the city, the trail climbs 2800 feet of elevation in about 1.8 miles and is open from June through October depending on weather conditions.  The trail opened in 1983 and is composed almost entirely of stairs cut from the rock and soil of the mountainside.  Sections of the trail that are quite steep are lined with rope and hikers will often use the rope to haul themselves up the difficult portion of the trail.  On average it takes most people about an hour to complete the hike.  Once completed, hikers are given a stunning view of the city and surrounding areas.  There is a restaurant and refreshment options as well as a Gondola that will take hikers back to the bottom of the mountain.  It is advised that those who dare to hike the trail be in decent physical shape and bring plenty of water and snacks.  Apparently, the first fifteen minutes are the most challenging and if you can get past the first quarter mile you will be able to complete the hike.</p>
<p>However, don&#8217;t take my word for it.  Check out this video below where Loni gives you a firsthand look at his experience hiking Grouse Grind. </p>
<p><object width="500" height="400"><param name="movie" value="http://www.youtube.com/v/tFu01s8ay-A?fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/tFu01s8ay-A?fs=1" type="application/x-shockwave-flash" width="500" height="400" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
]]></description>
			<content:encoded><![CDATA[<p>Back in August Loni Peristere, Co-Founder and Co-Executive Creative Director of Zoic Studios was up in Vancouver directing a commercial.  Yours truly had the opportunity to go behind the scenes of that commercial spot and I can&#8217;t wait to show everyone how amazing the on set experience was.  However, I am not here to tell you about that just yet.  I am here to tell you about a really fantastic place that Loni got to check out when he went up to Vancouver.  </p>
<p>Loni along with VFX Producer Ian Unterreiner, Terence Reilly, VP of Marketing for Famous Footwear, Andy Anema, Art Director for Campbell Mithun and Nancy Liss, Account Management Supervisor for Campbell Mithun went on quite an adventure.  They all hiked up one of Vancouver&#8217;s most renowned and challenging trails, The Grouse Grind.  Located about thirty minutes outside of the city, the trail climbs 2800 feet of elevation in about 1.8 miles and is open from June through October depending on weather conditions.  The trail opened in 1983 and is composed almost entirely of stairs cut from the rock and soil of the mountainside.  Sections of the trail that are quite steep are lined with rope and hikers will often use the rope to haul themselves up the difficult portion of the trail.  On average it takes most people about an hour to complete the hike.  Once completed, hikers are given a stunning view of the city and surrounding areas.  There is a restaurant and refreshment options as well as a Gondola that will take hikers back to the bottom of the mountain.  It is advised that those who dare to hike the trail be in decent physical shape and bring plenty of water and snacks.  Apparently, the first fifteen minutes are the most challenging and if you can get past the first quarter mile you will be able to complete the hike.</p>
<p>However, don&#8217;t take my word for it.  Check out this video below where Loni gives you a firsthand look at his experience hiking Grouse Grind. </p>
<p><object width="500" height="400"><param name="movie" value="http://www.youtube.com/v/tFu01s8ay-A?fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/tFu01s8ay-A?fs=1" type="application/x-shockwave-flash" width="500" height="400" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
]]></content:encoded>
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		<item>
		<title>Welcome to Vancouver</title>
		<link>http://idesignyoureyes.com/2010/08/27/welcome-to-vancouver/</link>
		<comments>http://idesignyoureyes.com/2010/08/27/welcome-to-vancouver/#comments</comments>
		<pubDate>Sat, 28 Aug 2010 00:39:59 +0000</pubDate>
		<dc:creator>Leslie Morgan</dc:creator>
				<category><![CDATA[I Design Your Eyes]]></category>
		<category><![CDATA[Gastown]]></category>
		<category><![CDATA[Stanley Park]]></category>
		<category><![CDATA[Vancouver]]></category>
		<category><![CDATA[Vancouver Food Tour]]></category>
		<category><![CDATA[Zoic Studios]]></category>

		<guid isPermaLink="false">http://idesignyoureyes.com/?p=1508</guid>
		<description><![CDATA[<p>On August 19<sup>th, </sup> 2010 I had the great pleasure of getting to know the Zoic Studios Vancouver staff.  Zoic Studios has two office locations, one in Culver City, California and one in Vancouver, British Columbia.  Though located in different countries, and separated by 1275 miles, the two offices work hand in hand to bring the best in visual effects for feature films, television, commercials and gaming.  I remember the moment when Loni Peristere and Chris Jones, the Co-Founders and Co-Executive Directors told me they were sending me on the trip.  My reaction was something like this:<br />
<span id="more-1508"></span><br />
<a href="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/08/Lucy-Surprise.jpg"><img class="aligncenter size-medium wp-image-1509" title="Lucy Surprise" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/08/Lucy-Surprise-296x300.jpg" alt="" width="296" height="300" /></a></p>
<p>Not only would I have four days to explore this beautiful city, but it was a chance for me to connect to another part of the company, and a whole new set of people that I had only emailed or spoken to by phone.  As I soon found out, The Zoic Vancouver office is filled with talented and down to earth staff members.  It was a unique opportunity for me to look at some of the projects the staff were working on as well as simply get to know some of the people.  I thought that the I Design Your Eyes community should get the opportunity to know some of the staff as well so I documented it in this video, which incorporates the office, interviews with some of the staff as well as will give you, the I Design Your Eyes Readers, a glimpse into the fabulous city of Vancouver.</p>
<p>For me, on a personal level, it was an eye- opening trip on several levels.  First, there is a very rich artistic community that I was not aware of.  Up the street from my hotel a group of young airbrush artists were commissioned to paint a wall with figures from British Columbia’s past and present.  None of the artists wanted to be filmed, but I was able to hang back and watch them create something really incredible.</p>
<p><a href="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/08/grafitti.jpg"><img class="aligncenter size-medium wp-image-1510" title="artists" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/08/grafitti-300x168.jpg" alt="" width="300" height="168" /></a></p>
<p>On my second night in Vancouver I had an opportunity to go on a cocktail tour, <a href="http://www.vancouverfoodtour.com" onclick="pageTracker._trackPageview('/outgoing/www.vancouverfoodtour.com?referer=');">Vancouver Food Tour</a>, around the Gastown district with food and beverage expert Melody Fury and veteran barman/ cocktail expert Jay Jones, who was a partner in the restaurant Pourhouse.</p>
<p><a href="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/08/Melody-and-Jay.jpg"><img class="aligncenter size-medium wp-image-1511" title="Melody-and-Jay" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/08/Melody-and-Jay-300x168.jpg" alt="" width="300" height="168" /></a></p>
<p>Besides the fabulous sampling of food and beverages, I also got a brief history lesson in the up and coming area of Gastown.</p>
<p><a href="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/08/cocktail.jpg"><img class="aligncenter size-medium wp-image-1513" title="cocktail" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/08/cocktail-300x168.jpg" alt="" width="300" height="168" /></a></p>
<p>Part of Fury and Jones’ mission with the tour is to educate both the locals and tourists about the homeless population that still resides in the area.  As we walk the streets, Fury talks about how it is important that everyone reside together and that she doesn’t want people to be afraid, but instead to acknowledge that a problem does exist and that the community needs to take part in embracing this instead of being fearful and shying away from it.  The other lesson I got that night is that there is an incredible local music scene in Vancouver.  With the opening of <a href="http://www.calabashbistro.com/" onclick="pageTracker._trackPageview('/outgoing/www.calabashbistro.com/?referer=');">Calabash Bistro</a> just a month ago, local bands play in the bar’s stage area downstairs.  I am a huge music fan, so it was a really special treat to get to listen in on the local music scene.  It was a fun and informative night.</p>
<p><a href="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/08/IMG_0205.jpg"><img class="aligncenter size-medium wp-image-1514" title="music" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/08/IMG_0205-225x300.jpg" alt="" width="225" height="300" /></a></p>
<p>The following day, Friday, I met the Zoic Vancouver staff.  Everyone greeted me with a smile. They were curious why I had come all the way to Vancouver and so I told them it was to get to know them and to interview them on camera.  A few of the staff were a bit camera shy.  However, I was able to coax most of them into sharing their thoughts about the places I should explore while in Vancouver, which I was excited to do on Saturday afternoon.</p>
<p>That night around 5pm, I drove one hour outside of Vancouver to Fort Langley, a quaint town with a lot of local artisans, <a href="http://www.fortlangley.com/" onclick="pageTracker._trackPageview('/outgoing/www.fortlangley.com/?referer=');">http://www.fortlangley.com/</a> to take a behind the scenes look of a commercial shoot that was directed by Loni Peristere.</p>
<p><a href="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/08/fort-langley.jpg"><img class="aligncenter size-medium wp-image-1516" title="fort-langley" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/08/fort-langley-300x199.jpg" alt="" width="300" height="199" /></a></p>
<p><a href="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/08/IMG_0192.jpg"><img class="aligncenter size-medium wp-image-1517" title="Fort Langley Town Hall" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/08/IMG_0192-225x300.jpg" alt="" width="225" height="300" /></a></p>
<p>For me, being on set was a highlight, not simply because I got my fill of craft service.</p>
<p><a href="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/08/crafty.jpg"><img class="aligncenter size-medium wp-image-1518" title="crafty" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/08/crafty-300x199.jpg" alt="" width="300" height="199" /></a></p>
<p>I also had the opportunity to get to know the crew who were both amiable and hard working.  Plus a lot of the people in the neighborhood came out to watch the shoot.  They were all so excited to have a camera crew virtually in their backyards and of course, I got out my trusty Flip Cam to document their reactions.  Some even brought their dogs.</p>
<p><a href="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/08/neighbor-and-dog.jpg"><img class="aligncenter size-medium wp-image-1519" title="neighbor-and-dog" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/08/neighbor-and-dog-300x199.jpg" alt="" width="300" height="199" /></a></p>
<p>The shoot ended at 5am, and I got into my trusty Nissan Vestra rental car and drove the hour back into the city to crash until 9am when I returned said vehicle and did some more exploring of Vancouver on foot.  Per the recommendation of the Zoic Vancouver staff, I rented a bicycle and rode around the Seawall and parts of Stanley Park.</p>
<p><a href="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/08/vancouver.jpg"><img class="aligncenter size-medium wp-image-1515" title="vancouver" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/08/vancouver-300x168.jpg" alt="" width="300" height="168" /></a></p>
<p>It was a beautiful ride until around 3pm when my legs seemed to turn to Jell-O and exhaustion set in.  I returned the bike, walked back to the hotel and passed out in my comfy Hampton Inn bed to not awaken until 4am when I had to pack and catch my flight back to Los Angeles.</p>
<p>All in all it was an amazing experience to get to explore the people and places of Vancouver.   I am incredibly grateful I was sent to check out what the city has to offer and get to know the Zoic Vancouver staff.  So I Design Your Eyes Community, without further ado here is my video of the experience.</p>
<p><object width="500" height="306"><param name="movie" value="http://www.youtube.com/v/T9KhzQvDjmY?fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/T9KhzQvDjmY?fs=1" type="application/x-shockwave-flash" width="500" height="306" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>I Design Your Eyes Community what do you think?  Anyone familiar with the Vancouver area and if so anywhere or anything I missed on my journey?</p>
]]></description>
			<content:encoded><![CDATA[<p>On August 19<sup>th, </sup> 2010 I had the great pleasure of getting to know the Zoic Studios Vancouver staff.  Zoic Studios has two office locations, one in Culver City, California and one in Vancouver, British Columbia.  Though located in different countries, and separated by 1275 miles, the two offices work hand in hand to bring the best in visual effects for feature films, television, commercials and gaming.  I remember the moment when Loni Peristere and Chris Jones, the Co-Founders and Co-Executive Directors told me they were sending me on the trip.  My reaction was something like this:<br />
<span id="more-1508"></span><br />
<a href="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/08/Lucy-Surprise.jpg"><img class="aligncenter size-medium wp-image-1509" title="Lucy Surprise" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/08/Lucy-Surprise-296x300.jpg" alt="" width="296" height="300" /></a></p>
<p>Not only would I have four days to explore this beautiful city, but it was a chance for me to connect to another part of the company, and a whole new set of people that I had only emailed or spoken to by phone.  As I soon found out, The Zoic Vancouver office is filled with talented and down to earth staff members.  It was a unique opportunity for me to look at some of the projects the staff were working on as well as simply get to know some of the people.  I thought that the I Design Your Eyes community should get the opportunity to know some of the staff as well so I documented it in this video, which incorporates the office, interviews with some of the staff as well as will give you, the I Design Your Eyes Readers, a glimpse into the fabulous city of Vancouver.</p>
<p>For me, on a personal level, it was an eye- opening trip on several levels.  First, there is a very rich artistic community that I was not aware of.  Up the street from my hotel a group of young airbrush artists were commissioned to paint a wall with figures from British Columbia’s past and present.  None of the artists wanted to be filmed, but I was able to hang back and watch them create something really incredible.</p>
<p><a href="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/08/grafitti.jpg"><img class="aligncenter size-medium wp-image-1510" title="artists" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/08/grafitti-300x168.jpg" alt="" width="300" height="168" /></a></p>
<p>On my second night in Vancouver I had an opportunity to go on a cocktail tour, <a href="http://www.vancouverfoodtour.com" onclick="pageTracker._trackPageview('/outgoing/www.vancouverfoodtour.com?referer=');">Vancouver Food Tour</a>, around the Gastown district with food and beverage expert Melody Fury and veteran barman/ cocktail expert Jay Jones, who was a partner in the restaurant Pourhouse.</p>
<p><a href="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/08/Melody-and-Jay.jpg"><img class="aligncenter size-medium wp-image-1511" title="Melody-and-Jay" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/08/Melody-and-Jay-300x168.jpg" alt="" width="300" height="168" /></a></p>
<p>Besides the fabulous sampling of food and beverages, I also got a brief history lesson in the up and coming area of Gastown.</p>
<p><a href="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/08/cocktail.jpg"><img class="aligncenter size-medium wp-image-1513" title="cocktail" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/08/cocktail-300x168.jpg" alt="" width="300" height="168" /></a></p>
<p>Part of Fury and Jones’ mission with the tour is to educate both the locals and tourists about the homeless population that still resides in the area.  As we walk the streets, Fury talks about how it is important that everyone reside together and that she doesn’t want people to be afraid, but instead to acknowledge that a problem does exist and that the community needs to take part in embracing this instead of being fearful and shying away from it.  The other lesson I got that night is that there is an incredible local music scene in Vancouver.  With the opening of <a href="http://www.calabashbistro.com/" onclick="pageTracker._trackPageview('/outgoing/www.calabashbistro.com/?referer=');">Calabash Bistro</a> just a month ago, local bands play in the bar’s stage area downstairs.  I am a huge music fan, so it was a really special treat to get to listen in on the local music scene.  It was a fun and informative night.</p>
<p><a href="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/08/IMG_0205.jpg"><img class="aligncenter size-medium wp-image-1514" title="music" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/08/IMG_0205-225x300.jpg" alt="" width="225" height="300" /></a></p>
<p>The following day, Friday, I met the Zoic Vancouver staff.  Everyone greeted me with a smile. They were curious why I had come all the way to Vancouver and so I told them it was to get to know them and to interview them on camera.  A few of the staff were a bit camera shy.  However, I was able to coax most of them into sharing their thoughts about the places I should explore while in Vancouver, which I was excited to do on Saturday afternoon.</p>
<p>That night around 5pm, I drove one hour outside of Vancouver to Fort Langley, a quaint town with a lot of local artisans, <a href="http://www.fortlangley.com/" onclick="pageTracker._trackPageview('/outgoing/www.fortlangley.com/?referer=');">http://www.fortlangley.com/</a> to take a behind the scenes look of a commercial shoot that was directed by Loni Peristere.</p>
<p><a href="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/08/fort-langley.jpg"><img class="aligncenter size-medium wp-image-1516" title="fort-langley" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/08/fort-langley-300x199.jpg" alt="" width="300" height="199" /></a></p>
<p><a href="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/08/IMG_0192.jpg"><img class="aligncenter size-medium wp-image-1517" title="Fort Langley Town Hall" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/08/IMG_0192-225x300.jpg" alt="" width="225" height="300" /></a></p>
<p>For me, being on set was a highlight, not simply because I got my fill of craft service.</p>
<p><a href="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/08/crafty.jpg"><img class="aligncenter size-medium wp-image-1518" title="crafty" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/08/crafty-300x199.jpg" alt="" width="300" height="199" /></a></p>
<p>I also had the opportunity to get to know the crew who were both amiable and hard working.  Plus a lot of the people in the neighborhood came out to watch the shoot.  They were all so excited to have a camera crew virtually in their backyards and of course, I got out my trusty Flip Cam to document their reactions.  Some even brought their dogs.</p>
<p><a href="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/08/neighbor-and-dog.jpg"><img class="aligncenter size-medium wp-image-1519" title="neighbor-and-dog" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/08/neighbor-and-dog-300x199.jpg" alt="" width="300" height="199" /></a></p>
<p>The shoot ended at 5am, and I got into my trusty Nissan Vestra rental car and drove the hour back into the city to crash until 9am when I returned said vehicle and did some more exploring of Vancouver on foot.  Per the recommendation of the Zoic Vancouver staff, I rented a bicycle and rode around the Seawall and parts of Stanley Park.</p>
<p><a href="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/08/vancouver.jpg"><img class="aligncenter size-medium wp-image-1515" title="vancouver" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/08/vancouver-300x168.jpg" alt="" width="300" height="168" /></a></p>
<p>It was a beautiful ride until around 3pm when my legs seemed to turn to Jell-O and exhaustion set in.  I returned the bike, walked back to the hotel and passed out in my comfy Hampton Inn bed to not awaken until 4am when I had to pack and catch my flight back to Los Angeles.</p>
<p>All in all it was an amazing experience to get to explore the people and places of Vancouver.   I am incredibly grateful I was sent to check out what the city has to offer and get to know the Zoic Vancouver staff.  So I Design Your Eyes Community, without further ado here is my video of the experience.</p>
<p><object width="500" height="306"><param name="movie" value="http://www.youtube.com/v/T9KhzQvDjmY?fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/T9KhzQvDjmY?fs=1" type="application/x-shockwave-flash" width="500" height="306" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>I Design Your Eyes Community what do you think?  Anyone familiar with the Vancouver area and if so anywhere or anything I missed on my journey?</p>
]]></content:encoded>
			<wfw:commentRss>http://idesignyoureyes.com/2010/08/27/welcome-to-vancouver/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Zoic Brings Photo-real CG to Broadcast TV with ESPN NASCAR &#8220;Dominoes&#8221;</title>
		<link>http://idesignyoureyes.com/2010/02/02/zoic-brings-photo-real-cg-to-broadcast-tv-with-espn-nascar-dominoes/</link>
		<comments>http://idesignyoureyes.com/2010/02/02/zoic-brings-photo-real-cg-to-broadcast-tv-with-espn-nascar-dominoes/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 03:23:50 +0000</pubDate>
		<dc:creator>Erik Even</dc:creator>
				<category><![CDATA[I Design Your Eyes]]></category>
		<category><![CDATA[Andy Wilkoff]]></category>
		<category><![CDATA[auto racing]]></category>
		<category><![CDATA[Autodesk Maya]]></category>
		<category><![CDATA[Brad Hayes]]></category>
		<category><![CDATA[Brian White]]></category>
		<category><![CDATA[broadcast television]]></category>
		<category><![CDATA[Chris Jones]]></category>
		<category><![CDATA[Darren Isono]]></category>
		<category><![CDATA[Derich Witliff]]></category>
		<category><![CDATA[Dmitri Gueer]]></category>
		<category><![CDATA[Erik Press]]></category>
		<category><![CDATA[Eytan Zana]]></category>
		<category><![CDATA[greenscreen]]></category>
		<category><![CDATA[Joss Whedon]]></category>
		<category><![CDATA[Kevin Struckman]]></category>
		<category><![CDATA[Leslie Ekker]]></category>
		<category><![CDATA[Loni Peristere]]></category>
		<category><![CDATA[magic hour]]></category>
		<category><![CDATA[Michael Cliett]]></category>
		<category><![CDATA[Mike Rhone]]></category>
		<category><![CDATA[NASCAR]]></category>
		<category><![CDATA[photo-realism]]></category>
		<category><![CDATA[RF4 Real Flow]]></category>
		<category><![CDATA[Ridley Scott]]></category>
		<category><![CDATA[smoke simulation]]></category>
		<category><![CDATA[Steve Meyer]]></category>
		<category><![CDATA[television commercial]]></category>
		<category><![CDATA[The Crazies]]></category>
		<category><![CDATA[Trevor Adams]]></category>
		<category><![CDATA[Vancouver]]></category>
		<category><![CDATA[VFX pipeline]]></category>
		<category><![CDATA[Wieden+Kennedy]]></category>

		<guid isPermaLink="false">http://idesignyoureyes.com/?p=757</guid>
		<description><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-758 aligncenter" title="ESPN NASCAR &#34;Dominoes&#34; spot" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/02/nascardominoes1_630x354.jpg" alt="ESPN NASCAR &#34;Dominoes&#34; spot" width="630" height="354" /></p>
<p>To the opening riffs of Metallica’s <a href="http://www.youtube.com/watch?v=E7AT6duuzN4" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.youtube.com/watch?v=E7AT6duuzN4&amp;referer=');">“Master of Puppets,”</a> two NASCAR drivers jostle for position at the front of the pack. One cuts off the other by the wall, and the rear car speeds up, smashing into the front car. As the front car drifts from the wall, the rear car makes its move, attempting an aggressive pass on the right.  But it’s no good – he sideswipes the front car and spins out. He’s slammed by another car and flips high into the air, triggering a massive pile-up. And straight through the smoke and chaos of the pileup – a third driver makes his move and takes the lead. “It’s anybody’s race.”</p>
<p>The 30-second spot for ESPN (<a href="http://www.zoicstudios.com/#/creations/editorial/134-dominoes/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.zoicstudios.com/_/creations/editorial/134-dominoes/?referer=');">see it here</a>), promoting the NASCAR Nationwide series, was created by advertising agency <a href="http://www.wk.com/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.wk.com/?referer=');">Wieden+Kennedy</a> New York and Culver City, California’s Zoic Studios. The commercial is significant because, despite its unique and stylized black-and-white look, it appears to have been shot in live action. In fact, it’s entirely CG.</p>
<p>Zoic co-founder Loni Peristere, who directed the spot, talks about why the commercial was created digitally, and how Zoic was able to create the illusion of perfect realism.</p>
<p>“The question from Wieden+Kennedy was, ‘we have a project, two scripts, which take place on the track, and would require significant action and stunt work. We’re trying to decide whether we should approach this from a live-action standpoint; or should we approach this from an animation standpoint.”</p>
<h2 style="text-align: right;"><span style="color: #008aa0;">Wieden+Kennedy insisted the final product be photo-realistic; the agency did not want a  commercial that looked like a video game.</span></h2>
<p>But Wieden+Kennedy was insistent that the final product must appear perfectly photo-realistic. Peristere says the agency did not want a commercial that looked like a video game. “It was really important to them that it had the energy, grit and testosterone of the track. They were not interested in making a spot that didn’t have the reality of NASCAR.”</p>
<p>The agency was well aware how far CG realism has recently progressed.  “Even in the last 12 months it has come a long way,” Peristere says. “With the advent of motion pictures like <em>Avatar </em>or <em>The Curious Case of Benjamin Button</em>, we are seeing the potential for photo-real characters, photo-real environments, and photo-real action. But could we actually achieve that for a commercial, and could we afford it? What would the timeline be?</p>
<p>“We got boards for both spots, and it became readily apparent why they were even asking this question – they had a 40-car pileup in the middle of the first spot, and a pretty significant crash in the second. Now when you looked at the second spot, you thought ‘well, from a production standpoint you could probably pull that off’; in fact we’d done something similar for Budweiser the year before. But the 40-car pileup featured just an enormous amount of damage to an enormous number of vehicles, which from a production standpoint would be very expensive.</p>
<p>“And the ability to control the lighting and the camera and the art direction would be limited in a live action production. You would be fighting against the sun, making you rush through the shots, allowing you limited control over your color palette. And you would have the expense of wrecking an enormous number of vehicles.”</p>
<p>Peristere discussed the project with other principals at Zoic – fellow co-founder Chris Jones, commercial creative director Leslie Ekker, commercial executive producer Erik Press, and CG supervisor Andy Wilkoff.  “We thought it would be fun to rise to the challenge,” Peristere says. “We knew the team we had been building over the last several years had the potential to do incredible photo-realistic work. We’d seen large leaps in the realm of photo-real characters. We came back to Wieden+Kennedy and said ‘yes, yes we can.’”</p>
<p style="text-align: center;"><img class="size-full wp-image-767 aligncenter" title="ESPN NASCAR &#34;Dominoes&#34; spot" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/02/nascardominoes2_630x354.jpg" alt="ESPN NASCAR &#34;Dominoes&#34; spot" width="630" height="354" /></p>
<p>Deciding to do the spot in CG led to the first question – should the drivers’ faces be represented in the spot? Human characters are the most difficult thing to create realistically in CG. “From a directorial standpoint,” Peristere says, “I felt it was absolutely essential to see the drivers, to understand who they were, and to know what their motivations were so we had a personal connection to the race. I had the ever-present voice of [<em>Buffy the Vampire Slayer </em>and <em>Firefly </em>series creator] Joss Whedon in my head, who says ‘it’s all about the story; it’s all about the people.’</p>
<p>“We enlisted the help of some incredibly talented artists, including Brad Hayes, Brian White, and Michael Cliett.” Hayes and White had worked at Digital Domain on <em>Benjamin Button </em>and more recently on <em>Tron Legacy</em>, and had been a part of the development of a character-based VFX pipeline.</p>
<p>The technique used for “Dominoes” involved projecting the actual NASCAR drivers’ faces onto CG characters, allowing Peristere complete control over movement and lighting while still getting full, photo-realistic facial performances.</p>
<p>“Andy [Wilkoff] and I went to the very last race at Daytona, and after race day we met with the eight stars of our two commercials. We ran them though some technical setups, which involved a three-camera shoot against a greenscreen. I directed them through a series of emotions and actions that related to the story we were telling. We then took those performances back to Zoic, made editorial selects based on those performances, and gave them to Brad and Andy and the smart people to make something cool with.&#8221;</p>
<p>Reference photos were used to recreate the track; and the sky was provided by Michael Curran, who produced a series of sky photos for use in video games.</p>
<p><a id="change1"></a>Dmitri Gueer, founder and senior editor of Zoic Editorial, was involved in the “Dominoes” spot from the pre-viz stage through the final product. He describes the editorial process as &#8220;non-stop,&#8221; and uses the facial performances as an example of Editorial&#8217;s involvement at each step.</p>
<p>&#8220;The pre-viz had the drivers, but we didn’t see their faces,&#8221; Gueer explains. &#8220;So the drivers were just a placeholder in the cut. When we later got the driver plates, we started picking the selects and placing them in the cut. Since the pre-viz already existed, you needed to find takes that worked for the placeholders.</p>
<p>&#8220;When you have the drivers&#8217; faces mapped in the shots, it becomes apparent when we need to give them a little bit more time, or take a little time from them, because something’s not working out; and once you have a set of almost-final shots, the edit takes on a different spin. You need to pick the sweetest spots in the shots; you need to reestablish the pacing; you need to make sure there’s continuity from shot to shot; and that the edit comes together not just as a story, but also that it gels with the music and is captivating to watch.&#8221;</p>
<p>“We had the added complexity of a 40-car pileup,&#8221; Peristere says, &#8220;which involved extensive damage to CG vehicles, but which had to happen organically. That was hand-developed and designed by Brian White, another Digital Domain veteran with an intimate knowledge of physics and kinetics, who was able to use both animation-by-hand and procedural techniques to bring these cars into collision. You’ll see that every vehicle reacts and behaves just as a real car would as it impacts. When we have our big moment where we t-bone the hero car, you actually see it break where it should break, and that’s because Brian White made it so.”</p>
<h2 style="text-align: right;"><span style="color: #80aa00;">I was looking to invoke the German Expressionist period, so I wanted  these incredibly long shadows, with crushed blacks.</span></h2>
<p>The spot also required an enormous smoke simulation. “Whenever these cars spin they generate tons of smoke. We worked closely with Zoic Vancouver, and a number of technical directors up in that office who specialize in smoke; they did the phenomenal nuclear explosion scene in the forthcoming movie <em>The Crazies</em>, for which they developed a lot of the pipeline for this &#8212; which involves Maya fluid dynamics, along with some techniques in RF4 Real Flow &#8212; so they could generate authentic smoke elements that gave the illusion and sense of a full-scale car accident on a NASCAR track.</p>
<p><img class="aligncenter size-full wp-image-769" title="ESPN NASCAR &#34;Dominoes&#34; spot" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/02/nascardominoes3_630x354.jpg" alt="nascardominoes3_630x354" width="630" height="354" /></p>
<p>“Kevin Struckman, Mike Rhone, and Trevor Adams all put in an incredible number of hours to make these smoke simulations incredibly spectacular, concluding with the hero car penetrating the giant smoke cloud, creating those beautiful little vortices that you see. That’s something that’s pretty tricky in a fluid simulation, and they were able to do a really nice job with that.”</p>
<p>In order for the spot to come together organically, there was an immense amount of compositing. “We brought in real smoke, spark, and pyro elements to underline the CG elements. Also, every single one of the 27 shots in this 30-second spot had upwards of hundreds of passes– lighting, reflections, highlights, lens flares, vignettes, grain – all of this stuff that had to be added as a secondary layer.”</p>
<p>The spot was rendered in full color, but the end product was always intended to be in a highly-stylized black-and-white. “That was a choice we made with Wieden+Kennedy, to create a style, a more graphic look. For me it was heading towards the films Alfred Hitchcock made in the 40s and 50s, and looking back even further to F.W. Murnau and <em>Sunrise</em>, and Fritz Lang and <em>Metropolis</em>. I was looking to invoke the German Expressionist period, so I wanted these incredibly long shadows, with crushed blacks. You’ll see a low sun – I call that the Ridley Scott sun, because Ridley Scott shoots at the <a href="http://en.wikipedia.org/wiki/Golden_hour_%28photography%29" target="_blank" onclick="pageTracker._trackPageview('/outgoing/en.wikipedia.org/wiki/Golden_hour_28photography_29?referer=');">magic hour</a> all the time, and we wanted to put that in every shot. You’ll see these incredibly long film-noir shadows with bright brights, and black blacks.</p>
<p><img class="aligncenter size-full wp-image-770" title="Concept art." src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/02/nascarconcept_630x354.jpg" alt="nascarconcept_630x354" width="630" height="354" /></p>
<p>“Then we wanted to include the branding of Nationwide; so we applied the Nationwide presence as a design element. We had an illustrator, Eytan Zana, who did a phenomenal job setting the tone and palette.”  Zana worked with Wieden+Kennedy, and with Derich Wittliff and Darrin Isono of Zoic’s design department, applying the Nationwide Pantone color to the stickers, the cars, and the track.</p>
<p>Peristere says, “I think overall, this black, white and blue we put together in the compositing really lends an original look to this spot that’s unlike anything we’ve seen before.”</p>
<p>Zoic VFX supervisor Steve Meyer handled the final finish, color grading and color treatment. “We wanted to have sort of a <em>Raging Bull </em>kind of look, high contrast black-and-white. So the compositors left things a little bit more on the flat side to give range; and then I took that, got the style Loni [Peristere] was looking for, and added some of those little nuances like the road rumble, the extra shake when something flies by camera, that kind of overall stuff.</p>
<p>“It’s a stylized look that you could attribute to real photography. I’ve been in the business for a bit, and it blows me away when I see it. Wow, that’s frickin’ all CG? It’s a very impressive spot. I was glad to be a part of it, because I think it’s going to have some legs.”</p>
<p><a id="change2"></a>In the end, it was up to editor Gueer to assemble the finished shots into the final product. &#8220;It was a non-stop editorial process, from the beginning when Loni was assembling the story, to the time when we had all the final shots on the Flame. One of the things Steve [Meyer] did was add camera shakes to the shots, which made them look much better; but it changes the nature of what you’re seeing, even the slightest shake. You go well, wouldn’t it be better if we cut a few frames from this, or extended it by a few frames? When we had the final shots on the Flame, we literally did editorial on the Flame, making it better and better and tighter and tighter.&#8221;</p>
<p>“With this giant team of 40 some-odd people who worked on this spot, it’s certainly one of Zoic’s finest hours,” Peristere says, “and we’re incredibly proud to have put it together.”</p>
<h2 style="text-align: right;"><span style="color: #aa0080;">People look at this spot and say &#8220;where did you guys shoot this?&#8221; Well,  we didn’t shoot it!</span></h2>
<p>Press is thankful to Wieden+Kennedy for trusting Zoic with the production of such an innovative and risk-taking spot.  “They had faith in us and patience with us, and that was really great, because it really took that to produce this spot. It was a great experience on both sides. They gave us a lot of creative freedom, to really bring out the best in us. We pushed ourselves really hard to the level of realism and level of detail.</p>
<p>“I mean this kind of work, this animation, the quality level, is something very new for broadcast,” he says. “The extent to which we have gone to produce this spot in a visual style, in CG animation, has really never been done before. It’s a full 100% photo-real CG spot.</p>
<p>“NASCAR is very concerned about representing their world accurately, which was a big challenge for all of us, both from an agency side and a production side. Down to the decals on the cars, and the physics of the accidents, what would really get damaged and what wouldn’t, where would skid marks be made on the track… So people look at this spot and say ‘where did you guys shoot this?’ Well, we didn’t shoot it!</p>
<p>“The music was Metallica – my understanding is they’ve never licensed their music for broadcast commercials before. That was exciting from the get go &#8212; definitely a driving force creatively, no pun intended, the kind of energy that brings to the spot.”</p>
<p>Press says the spot has exceeded everyone’s expectations. “We’ve seen that response all the way around, from the agency, from our colleagues in the advertising world, and from ourselves as well – it’s really some of our best work. We’ve really set the bar anew; there’s a new target for us now, which is fantastic.”</p>
<p><strong>More info:</strong> ESPN NASCAR <a href="http://www.zoicstudios.com/#/creations/editorial/134-dominoes/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.zoicstudios.com/_/creations/editorial/134-dominoes/?referer=');">&#8220;Dominoes&#8221;</a> on Zoic Studios; <a href="http://www.wk.com/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.wk.com/?referer=');">Wieden+Kennedy</a>.</p>
<p>Updated 2/5/09; new material <a href="#change1">here</a> and <a href="#change2">here</a>.</p>
]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-758 aligncenter" title="ESPN NASCAR &quot;Dominoes&quot; spot" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/02/nascardominoes1_630x354.jpg" alt="ESPN NASCAR &quot;Dominoes&quot; spot" width="630" height="354" /></p>
<p>To the opening riffs of Metallica’s <a href="http://www.youtube.com/watch?v=E7AT6duuzN4" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.youtube.com/watch?v=E7AT6duuzN4&amp;referer=');">“Master of Puppets,”</a> two NASCAR drivers jostle for position at the front of the pack. One cuts off the other by the wall, and the rear car speeds up, smashing into the front car. As the front car drifts from the wall, the rear car makes its move, attempting an aggressive pass on the right.  But it’s no good – he sideswipes the front car and spins out. He’s slammed by another car and flips high into the air, triggering a massive pile-up. And straight through the smoke and chaos of the pileup – a third driver makes his move and takes the lead. “It’s anybody’s race.”</p>
<p>The 30-second spot for ESPN (<a href="http://www.zoicstudios.com/#/creations/editorial/134-dominoes/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.zoicstudios.com/_/creations/editorial/134-dominoes/?referer=');">see it here</a>), promoting the NASCAR Nationwide series, was created by advertising agency <a href="http://www.wk.com/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.wk.com/?referer=');">Wieden+Kennedy</a> New York and Culver City, California’s Zoic Studios. The commercial is significant because, despite its unique and stylized black-and-white look, it appears to have been shot in live action. In fact, it’s entirely CG.</p>
<p>Zoic co-founder Loni Peristere, who directed the spot, talks about why the commercial was created digitally, and how Zoic was able to create the illusion of perfect realism.</p>
<p>“The question from Wieden+Kennedy was, ‘we have a project, two scripts, which take place on the track, and would require significant action and stunt work. We’re trying to decide whether we should approach this from a live-action standpoint; or should we approach this from an animation standpoint.”</p>
<h2 style="text-align: right;"><span style="color: #008aa0;">Wieden+Kennedy insisted the final product be photo-realistic; the agency did not want a  commercial that looked like a video game.</span></h2>
<p>But Wieden+Kennedy was insistent that the final product must appear perfectly photo-realistic. Peristere says the agency did not want a commercial that looked like a video game. “It was really important to them that it had the energy, grit and testosterone of the track. They were not interested in making a spot that didn’t have the reality of NASCAR.”</p>
<p>The agency was well aware how far CG realism has recently progressed.  “Even in the last 12 months it has come a long way,” Peristere says. “With the advent of motion pictures like <em>Avatar </em>or <em>The Curious Case of Benjamin Button</em>, we are seeing the potential for photo-real characters, photo-real environments, and photo-real action. But could we actually achieve that for a commercial, and could we afford it? What would the timeline be?</p>
<p>“We got boards for both spots, and it became readily apparent why they were even asking this question – they had a 40-car pileup in the middle of the first spot, and a pretty significant crash in the second. Now when you looked at the second spot, you thought ‘well, from a production standpoint you could probably pull that off’; in fact we’d done something similar for Budweiser the year before. But the 40-car pileup featured just an enormous amount of damage to an enormous number of vehicles, which from a production standpoint would be very expensive.</p>
<p>“And the ability to control the lighting and the camera and the art direction would be limited in a live action production. You would be fighting against the sun, making you rush through the shots, allowing you limited control over your color palette. And you would have the expense of wrecking an enormous number of vehicles.”</p>
<p>Peristere discussed the project with other principals at Zoic – fellow co-founder Chris Jones, commercial creative director Leslie Ekker, commercial executive producer Erik Press, and CG supervisor Andy Wilkoff.  “We thought it would be fun to rise to the challenge,” Peristere says. “We knew the team we had been building over the last several years had the potential to do incredible photo-realistic work. We’d seen large leaps in the realm of photo-real characters. We came back to Wieden+Kennedy and said ‘yes, yes we can.’”</p>
<p style="text-align: center;"><img class="size-full wp-image-767 aligncenter" title="ESPN NASCAR &quot;Dominoes&quot; spot" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/02/nascardominoes2_630x354.jpg" alt="ESPN NASCAR &quot;Dominoes&quot; spot" width="630" height="354" /></p>
<p>Deciding to do the spot in CG led to the first question – should the drivers’ faces be represented in the spot? Human characters are the most difficult thing to create realistically in CG. “From a directorial standpoint,” Peristere says, “I felt it was absolutely essential to see the drivers, to understand who they were, and to know what their motivations were so we had a personal connection to the race. I had the ever-present voice of [<em>Buffy the Vampire Slayer </em>and <em>Firefly </em>series creator] Joss Whedon in my head, who says ‘it’s all about the story; it’s all about the people.’</p>
<p>“We enlisted the help of some incredibly talented artists, including Brad Hayes, Brian White, and Michael Cliett.” Hayes and White had worked at Digital Domain on <em>Benjamin Button </em>and more recently on <em>Tron Legacy</em>, and had been a part of the development of a character-based VFX pipeline.</p>
<p>The technique used for “Dominoes” involved projecting the actual NASCAR drivers’ faces onto CG characters, allowing Peristere complete control over movement and lighting while still getting full, photo-realistic facial performances.</p>
<p>“Andy [Wilkoff] and I went to the very last race at Daytona, and after race day we met with the eight stars of our two commercials. We ran them though some technical setups, which involved a three-camera shoot against a greenscreen. I directed them through a series of emotions and actions that related to the story we were telling. We then took those performances back to Zoic, made editorial selects based on those performances, and gave them to Brad and Andy and the smart people to make something cool with.&#8221;</p>
<p>Reference photos were used to recreate the track; and the sky was provided by Michael Curran, who produced a series of sky photos for use in video games.</p>
<p><a id="change1"></a>Dmitri Gueer, founder and senior editor of Zoic Editorial, was involved in the “Dominoes” spot from the pre-viz stage through the final product. He describes the editorial process as &#8220;non-stop,&#8221; and uses the facial performances as an example of Editorial&#8217;s involvement at each step.</p>
<p>&#8220;The pre-viz had the drivers, but we didn’t see their faces,&#8221; Gueer explains. &#8220;So the drivers were just a placeholder in the cut. When we later got the driver plates, we started picking the selects and placing them in the cut. Since the pre-viz already existed, you needed to find takes that worked for the placeholders.</p>
<p>&#8220;When you have the drivers&#8217; faces mapped in the shots, it becomes apparent when we need to give them a little bit more time, or take a little time from them, because something’s not working out; and once you have a set of almost-final shots, the edit takes on a different spin. You need to pick the sweetest spots in the shots; you need to reestablish the pacing; you need to make sure there’s continuity from shot to shot; and that the edit comes together not just as a story, but also that it gels with the music and is captivating to watch.&#8221;</p>
<p>“We had the added complexity of a 40-car pileup,&#8221; Peristere says, &#8220;which involved extensive damage to CG vehicles, but which had to happen organically. That was hand-developed and designed by Brian White, another Digital Domain veteran with an intimate knowledge of physics and kinetics, who was able to use both animation-by-hand and procedural techniques to bring these cars into collision. You’ll see that every vehicle reacts and behaves just as a real car would as it impacts. When we have our big moment where we t-bone the hero car, you actually see it break where it should break, and that’s because Brian White made it so.”</p>
<h2 style="text-align: right;"><span style="color: #80aa00;">I was looking to invoke the German Expressionist period, so I wanted  these incredibly long shadows, with crushed blacks.</span></h2>
<p>The spot also required an enormous smoke simulation. “Whenever these cars spin they generate tons of smoke. We worked closely with Zoic Vancouver, and a number of technical directors up in that office who specialize in smoke; they did the phenomenal nuclear explosion scene in the forthcoming movie <em>The Crazies</em>, for which they developed a lot of the pipeline for this &#8212; which involves Maya fluid dynamics, along with some techniques in RF4 Real Flow &#8212; so they could generate authentic smoke elements that gave the illusion and sense of a full-scale car accident on a NASCAR track.</p>
<p><img class="aligncenter size-full wp-image-769" title="ESPN NASCAR &quot;Dominoes&quot; spot" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/02/nascardominoes3_630x354.jpg" alt="nascardominoes3_630x354" width="630" height="354" /></p>
<p>“Kevin Struckman, Mike Rhone, and Trevor Adams all put in an incredible number of hours to make these smoke simulations incredibly spectacular, concluding with the hero car penetrating the giant smoke cloud, creating those beautiful little vortices that you see. That’s something that’s pretty tricky in a fluid simulation, and they were able to do a really nice job with that.”</p>
<p>In order for the spot to come together organically, there was an immense amount of compositing. “We brought in real smoke, spark, and pyro elements to underline the CG elements. Also, every single one of the 27 shots in this 30-second spot had upwards of hundreds of passes– lighting, reflections, highlights, lens flares, vignettes, grain – all of this stuff that had to be added as a secondary layer.”</p>
<p>The spot was rendered in full color, but the end product was always intended to be in a highly-stylized black-and-white. “That was a choice we made with Wieden+Kennedy, to create a style, a more graphic look. For me it was heading towards the films Alfred Hitchcock made in the 40s and 50s, and looking back even further to F.W. Murnau and <em>Sunrise</em>, and Fritz Lang and <em>Metropolis</em>. I was looking to invoke the German Expressionist period, so I wanted these incredibly long shadows, with crushed blacks. You’ll see a low sun – I call that the Ridley Scott sun, because Ridley Scott shoots at the <a href="http://en.wikipedia.org/wiki/Golden_hour_%28photography%29" target="_blank" onclick="pageTracker._trackPageview('/outgoing/en.wikipedia.org/wiki/Golden_hour_28photography_29?referer=');">magic hour</a> all the time, and we wanted to put that in every shot. You’ll see these incredibly long film-noir shadows with bright brights, and black blacks.</p>
<p><img class="aligncenter size-full wp-image-770" title="Concept art." src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2010/02/nascarconcept_630x354.jpg" alt="nascarconcept_630x354" width="630" height="354" /></p>
<p>“Then we wanted to include the branding of Nationwide; so we applied the Nationwide presence as a design element. We had an illustrator, Eytan Zana, who did a phenomenal job setting the tone and palette.”  Zana worked with Wieden+Kennedy, and with Derich Wittliff and Darrin Isono of Zoic’s design department, applying the Nationwide Pantone color to the stickers, the cars, and the track.</p>
<p>Peristere says, “I think overall, this black, white and blue we put together in the compositing really lends an original look to this spot that’s unlike anything we’ve seen before.”</p>
<p>Zoic VFX supervisor Steve Meyer handled the final finish, color grading and color treatment. “We wanted to have sort of a <em>Raging Bull </em>kind of look, high contrast black-and-white. So the compositors left things a little bit more on the flat side to give range; and then I took that, got the style Loni [Peristere] was looking for, and added some of those little nuances like the road rumble, the extra shake when something flies by camera, that kind of overall stuff.</p>
<p>“It’s a stylized look that you could attribute to real photography. I’ve been in the business for a bit, and it blows me away when I see it. Wow, that’s frickin’ all CG? It’s a very impressive spot. I was glad to be a part of it, because I think it’s going to have some legs.”</p>
<p><a id="change2"></a>In the end, it was up to editor Gueer to assemble the finished shots into the final product. &#8220;It was a non-stop editorial process, from the beginning when Loni was assembling the story, to the time when we had all the final shots on the Flame. One of the things Steve [Meyer] did was add camera shakes to the shots, which made them look much better; but it changes the nature of what you’re seeing, even the slightest shake. You go well, wouldn’t it be better if we cut a few frames from this, or extended it by a few frames? When we had the final shots on the Flame, we literally did editorial on the Flame, making it better and better and tighter and tighter.&#8221;</p>
<p>“With this giant team of 40 some-odd people who worked on this spot, it’s certainly one of Zoic’s finest hours,” Peristere says, “and we’re incredibly proud to have put it together.”</p>
<h2 style="text-align: right;"><span style="color: #aa0080;">People look at this spot and say &#8220;where did you guys shoot this?&#8221; Well,  we didn’t shoot it!</span></h2>
<p>Press is thankful to Wieden+Kennedy for trusting Zoic with the production of such an innovative and risk-taking spot.  “They had faith in us and patience with us, and that was really great, because it really took that to produce this spot. It was a great experience on both sides. They gave us a lot of creative freedom, to really bring out the best in us. We pushed ourselves really hard to the level of realism and level of detail.</p>
<p>“I mean this kind of work, this animation, the quality level, is something very new for broadcast,” he says. “The extent to which we have gone to produce this spot in a visual style, in CG animation, has really never been done before. It’s a full 100% photo-real CG spot.</p>
<p>“NASCAR is very concerned about representing their world accurately, which was a big challenge for all of us, both from an agency side and a production side. Down to the decals on the cars, and the physics of the accidents, what would really get damaged and what wouldn’t, where would skid marks be made on the track… So people look at this spot and say ‘where did you guys shoot this?’ Well, we didn’t shoot it!</p>
<p>“The music was Metallica – my understanding is they’ve never licensed their music for broadcast commercials before. That was exciting from the get go &#8212; definitely a driving force creatively, no pun intended, the kind of energy that brings to the spot.”</p>
<p>Press says the spot has exceeded everyone’s expectations. “We’ve seen that response all the way around, from the agency, from our colleagues in the advertising world, and from ourselves as well – it’s really some of our best work. We’ve really set the bar anew; there’s a new target for us now, which is fantastic.”</p>
<p><strong>More info:</strong> ESPN NASCAR <a href="http://www.zoicstudios.com/#/creations/editorial/134-dominoes/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.zoicstudios.com/_/creations/editorial/134-dominoes/?referer=');">&#8220;Dominoes&#8221;</a> on Zoic Studios; <a href="http://www.wk.com/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.wk.com/?referer=');">Wieden+Kennedy</a>.</p>
<p>Updated 2/5/09; new material <a href="#change1">here</a> and <a href="#change2">here</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://idesignyoureyes.com/2010/02/02/zoic-brings-photo-real-cg-to-broadcast-tv-with-espn-nascar-dominoes/feed/</wfw:commentRss>
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		<title>Zoic Brings Visitors to Earth for ABC&#8217;s &#8216;V&#8217;</title>
		<link>http://idesignyoureyes.com/2009/11/02/zoic-brings-visitors-to-earth-for-abc%e2%80%99s-%e2%80%98v%e2%80%99/</link>
		<comments>http://idesignyoureyes.com/2009/11/02/zoic-brings-visitors-to-earth-for-abc%e2%80%99s-%e2%80%98v%e2%80%99/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 18:45:50 +0000</pubDate>
		<dc:creator>Erik Even</dc:creator>
				<category><![CDATA[I Design Your Eyes]]></category>
		<category><![CDATA[ABC]]></category>
		<category><![CDATA[Andrew Orloff]]></category>
		<category><![CDATA[Chris Zapara]]></category>
		<category><![CDATA[David R. Morton]]></category>
		<category><![CDATA[digital compositing]]></category>
		<category><![CDATA[Firefly (TV show)]]></category>
		<category><![CDATA[greenscreen]]></category>
		<category><![CDATA[Karen Czukerberg]]></category>
		<category><![CDATA[Michael Cliett]]></category>
		<category><![CDATA[Morena Baccarin]]></category>
		<category><![CDATA[science fiction (sci-fi)]]></category>
		<category><![CDATA[Scott Peters]]></category>
		<category><![CDATA[Steve Graves]]></category>
		<category><![CDATA[The 4400]]></category>
		<category><![CDATA[V (1983)]]></category>
		<category><![CDATA[V (2009)]]></category>
		<category><![CDATA[Vancouver]]></category>
		<category><![CDATA[Yves Simoneau]]></category>
		<category><![CDATA[Zoic Studios]]></category>

		<guid isPermaLink="false">http://idesignyoureyes.com/?p=194</guid>
		<description><![CDATA[<p align="center"><img class="aligncenter size-full wp-image-196" title="A Visitor mothership hovers over Manhattan. Image (c) 2009 All Rights Reserved ABC Television" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2009/10/v-screencap-manhattanship_630x354.jpg" alt="" width="630" height="354" /><br />
A Visitor mothership hovers over Manhattan.</p>
<p>Tomorrow evening (11/3/09), ABC will broadcast the premiere episode of its highly anticipated new sci-fi series <em>V</em>, which updates and re-imagines the original 1983 miniseries of the same name. The visual effects for the new <em>V</em> were created by Culver City, California’s Zoic Studios, known for providing VFX for a number of well-loved science fiction franchises.</p>
<p>Scott Peters, creator of <em>The 4400</em>, brings fans a modern take on the classic <em>V</em> that pays loving homage to its 80s inspiration. Written by Peters and directed by Yves Simoneau, the pilot episode stars Elizabeth Mitchell (<em>Lost</em>), Morris Chestnut (<em>Kung Fu Panda </em>2), Joel Gretsch (<em>The 4400, Taken</em>); and <em>Firefly</em> alumni Morena Baccarin and Alan Tudyk.</p>
<p>The remake hews closely to the story of the original: mile-wide alien motherships appear above the major cities of the Earth. The aliens call themselves “The Visitors,” and appear to be identical to humans. They claim to come in peace, seeking to trade advanced technology for resources. But the Visitors are not what they seem, and hide sinister intentions. While much of humanity welcomes the Visitors, a resistance movement begins to form.</p>
<p>Four episodes will air this month; the show will return from hiatus after the 2010 Olympics.</p>
<p><strong>Visual effects and digital production</strong></p>
<p>Zoic is handling all of the visual effects for <em>V</em>, under the oversight of creative director and VFX supervisor Andrew Orloff (<em>FlashForward, Fringe, CSI</em>) and visual effects producer Karen Czukerberg (<em>Eleventh Hour</em>). Work on the pilot was split between Zoic’s Vancouver studio, which handled greenscreen and virtual sets, and the Los Angeles studio, where the motherships and other effects were created.</p>
<p>Zoic began work in February 2009 on the pilot, which featured about 240 effects shots, 125 of which involved live actors shot on greenscreen in Vancouver where the series is filmed. Another three episodes now in post-production have some 400 effects shots overall, half of which involve digital compositing of actors on greenscreen.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-200" title="A more detailed view of a Visitor mothership. Image (c) 2009 All Rights Reserved ABC Television" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2009/10/v-screencap-mothership_630x3541.jpg" alt="" width="630" height="354" /></p>
<p align="center">A more detailed view of a Visitor mothership.</p>
<p>Orloff worked in collaboration with the show’s creators – Peters, Simoneau, and executive producers Steve Pearlman and Jace Hall – to design the motherships. The enormous, saucer-shaped Visitor mothership is one of the original <em>V’s</em> <a href="http://www.filminamerica.com/Movies/VTheFinalBattle/finalbattle09.jpg" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.filminamerica.com/Movies/VTheFinalBattle/finalbattle09.jpg?referer=');">iconic images</a> (along with a certain <a href="http://www.youtube.com/watch?v=VObQfWMgmIM" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.youtube.com/watch?v=VObQfWMgmIM&amp;referer=');">hamster</a>), and visually represents the Visitors’ technological superiority and their domination over humanity.  In addition, Orloff says, the creators were dedicated to realism and internal consistency and logic in the design of the alien technology and culture.</p>
<p>Orloff created the mothership on his laptop, working through numerous iterations with input from Peters and Simoneau. He wanted a design that was “freaky and menacing,” and would be emotionally impactful when it made its first momentous appearance onscreen.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-202" title="The underside of a Visitor mothership begins its transformation. Image (c) 2009 All Rights Reserved ABC Television" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2009/10/v-screencap-mothership2_630x354.jpg" alt="" width="630" height="354" /><br />
The underside of a Visitor mothership begins its transformation. Buildings in Vancouver were supplemented with 3D models of real Manhattan skyscrapers from Zoic’s library.</p>
<p>Because the mothership itself is enormous, the 3D model used to represent it is huge and highly detailed.  Zoic CG supervisor Chris Zapara (<em>Terminator: The Sarah Connor Chronicles, Pathfinder</em>) modeled the “transformation” effect, in which the ventral surface of the ship changes, causing the frightened humans below to fear an imminent attack. In fact, the ship is deploying an enormous video screen, displaying the greeting message of Visitor leader Anna (Baccarin).  After many rounds of pre-visualizations, a design was chosen with large, movable panels and a grid of smaller panels arranged in a snakeskin pattern. The mothership was created in NewTek’s Lightwave 3D.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-205" title="The snakeskin panels underneath the mothership flip over to reveal a video projection surface. Image (c) 2009 All Rights Reserved ABC Television" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2009/10/v-screencap-snakeskin_630x354.jpg" alt="" width="630" height="354" /><br />
The “snakeskin” panels underneath the mothership flip over to reveal a video projection surface.</p>
<p>Digital artist Steve Graves (<em>Fringe, Sarah Connor Chronicles</em>) was responsible for filling in the copious detail that gives the mothership the impression of immense scale. After the pilot was picked up by ABC, the dorsal surface was remodeled to add photorealism. The model initially was detailed only from the angles at which it was shown in the pilot, due to the many hours of work necessary. As shots were created for the second through fourth episodes, Graves created detail from new angles, and now the mothership model is complete.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-207" title="Our first view of the alien mothership, reflected in the glass of a skyscraper. Image (c) 2009 All Rights Reserved ABC Television" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2009/10/v-screencap-reflection_630x354.jpg" alt="" width="630" height="354" /><br />
Our first view of the alien mothership, reflected in the glass of a skyscraper.</p>
<p>The mothership design was not the only way the Visitors’ arrival was made to seem momentous and frightening. As businessman Ryan Nichols (Morris Chestnut) looks to the skies for an explanation of various alarming occurrences, he first sees the mothership reflected in the glass windows of a skyscraper. Although a relatively simple effect (Zoic took shots of real buildings in Vancouver, skinned them with glass textures, and then put the reflected image on the glass), the effect on the viewer is chilling.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-210" title="Visitor leader Anna is interviewed by Chad Decker on board the Manhattan mothership. Image (c) 2009 All Rights Reserved ABC Television" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2009/10/v-screencap-shipinterior_630x354.jpg" alt="" width="630" height="354" /><br />
Visitor leader Anna (Baccarin, seated left) is interviewed by Chad Decker (Scott Wolf, seated right) on board the Manhattan mothership. The “set” was created virtually, with the actors shot on a greenscreen stage.</p>
<p>Because the motherships are enormous, it only makes sense that they would feature enormous interior spaces.  These sets would be too large to build, so half the effects shots on <em>V</em> involve actors filmed on a greenscreen stage with tracking markers. These virtual sets, based on Google Sketch-Up files from <em>V‘s </em>production designers (Ian Thomas (<em>Fringe, The 4400</em>) for the pilot; Stephen Geaghan (<em>Journey to the Center of the Earth, The 4400</em>) for later episodes), were created at Zoic’s Vancouver studio in Autodesk Maya and rendered in mental images’ mental ray.</p>
<p>The ship interiors were created before the related greenscreen shots were filmed. For the episodes shot after the pilot, Zoic provided the production with its new, cutting edge proprietary Zeus system, which allows filmmakers to see actors on a real-time rendered virtual set, right on the greenscreen stage. The technology is of immeasurable aid to the director of photography, crew, and especially the actors, who can see themselves interacting with the virtual set and can adjust their performances accordingly. Zeus incorporates Lightcraft Technology’s pre-visualization system.</p>
<p>After actors are filmed on the Vancouver greenscreen set and the show creators are happy with the pre-visualized scenes in Zeus, the data is sent south to Zoic’s Los Angeles studio, where the scenes are laid out in 3D. Then the data goes back up to Zoic in Vancouver, where the virtual set backgrounds are rendered in HD.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-211" title="An alien mothership inserted into a stock shot of London. Image (c) 2009 All Rights Reserved ABC Television" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2009/10/v-screencap-london_630x354.jpg" alt="" width="630" height="354" /><br />
An alien mothership inserted into a stock shot of London.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-213" title="A mothership composited into a stock shot of Rio de Janeiro. Image (c) 2009 All Rights Reserved ABC Television" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2009/10/v-screencap-riodejaneiro_630x354.jpg" alt="" width="630" height="354" /><br />
A mothership composited into a stock shot of Rio de Janeiro, with matched lighting and atmospheric effects.</p>
<p>Other alien technology was created for the series, including shuttlecraft and a “seek &#38; destroy” weapon used to target a resistance meeting.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-215" title="A Visitor shuttle docks with a mothership. Image (c) 2009 All Rights Reserved ABC Television" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2009/10/v-screencap-shuttle_630x354.jpg" alt="" width="630" height="354" /><br />
A Visitor shuttle docks with a mothership.</p>
<p>The alien shuttle and the shuttle docking bays were created in Los Angeles by visual effects artist Michael Cliett (<em>Fringe, Serenity</em>), digital compositor Chris Irving and freelance artist James Ford.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-216" title="The “Atrium,” a city in the interior of a Visitor mothership. Image (c) 2009 All Rights Reserved ABC Television" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2009/10/v-screencap-atrium_630x354.jpg" alt="" width="630" height="354" /><br />
The “Atrium,” a city in the interior of a Visitor mothership.</p>
<p>The “Atrium,” a massive interior space inside the mothership, was created for Zoic by David R. Morton (<em>The Curious Case of Benjamin Button, Serenity</em>). The complex 3D model served essentially as a matte painting. It was incorporated into a complex composited shot, with actors on the greenscreen stage inserted into virtual sets of a corridor and balcony by the Vancouver studio; the camera pulls out to reveal the Atrium, which was created in LA. Extras in Visitor uniforms were shot on greenscreen and composited into the Atrium itself.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-218" title="An F-16 fighter, its electronics disrupted by a Visitor mothership, crashes onto a city street. Image (c) 2009 All Rights Reserved ABC Television" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2009/10/v-screencap-f16crash_630x354.jpg" alt="" width="630" height="354" /><br />
An F-16 fighter, its electronics disrupted by a Visitor mothership, crashes onto a city street.</p>
<p>An F-16 fighter crash, featured in the first few minutes of the pilot, was done by the Los Angeles studio. The airplane, automobiles, taxis, and Manhattan buildings in the background, and of course the explosion, smoke and particles, are all digital. All the components came from Zoic’s library. <span style="text-decoration: line-through;">The actor was shot on the greenscreen stage.</span> <em>Correction:</em> The actor was shot on a Vancouver street. <em>Thanks to Johnathan Banta for the correction.</em></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-220" title="FBI Agent Erica Evans (Mitchell) examines a wounded Visitor and makes an alarming discovery. Image (c) 2009 All Rights Reserved ABC Television" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2009/10/v-screencap-eye_630x354.jpg" alt="" width="630" height="354" /><br />
FBI Agent Erica Evans (Mitchell) examines a wounded Visitor and makes an alarming discovery.</p>
<p>A scene involving an injured Visitor, which gives the viewer one of the first clues to the aliens’ true nature, was shot entirely with practical effects (including the blinking eye). But Zoic used CG to enhance the wound, merge human skin with reptile skin, and add veins and other subcutaneous effects.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-221" title="Visitor leader Anna looks out over her new dominion. Image (c) 2009 All Rights Reserved ABC Television" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2009/10/v-zoomout_630x846.jpg" alt="" width="630" height="846" /><br />
Visitor leader Anna looks out over her new dominion.</p>
<p>According to Czukerberg, one of the more difficult shots to pull off was the final scene in the pilot. It involves the alien leader, Anna (actress Morena Baccarin on the greenscreen stage), in an observation lounge on the mothership (virtual set); the camera pulls out (practical camera move) past the mothership windows to reveal the entire ship hovering over Manhattan (CG mothership over an original shot of the real Manhattan created for this production). The shot required cooperation between the LA and BC studios, and took a great deal of time and effort – “it was crazy,” Czukerberg said, but she adds that everyone involved is tremendously satisfied with the finished product.</p>
<p>Zoic Studios looks forward to doing more work when <em>V</em> returns next year, and helping the series become a ratings and critical success. “Rarely do you get an opportunity to redefine a classic series,” Orloff said. “Everyone at Zoic put their heart and soul into this show, and it shows on the screen.”</p>
<p><strong>For more information:</strong> <a href="http://abc.go.com/shows/v/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/abc.go.com/shows/v/?referer=');"><em>V</em> on ABC</a>; the <a href="http://www.hulu.com/watch/104096/v-a-first-look-at-v" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.hulu.com/watch/104096/v-a-first-look-at-v?referer=');">first nine minutes of the pilot</a> on Hulu; <a href="http://thevisitors.info/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/thevisitors.info/?referer=');">original series fan site</a>.</p>
]]></description>
			<content:encoded><![CDATA[<p align="center"><img class="aligncenter size-full wp-image-196" title="A Visitor mothership hovers over Manhattan. Image (c) 2009 All Rights Reserved ABC Television" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2009/10/v-screencap-manhattanship_630x354.jpg" alt="" width="630" height="354" /><br />
A Visitor mothership hovers over Manhattan.</p>
<p>Tomorrow evening (11/3/09), ABC will broadcast the premiere episode of its highly anticipated new sci-fi series <em>V</em>, which updates and re-imagines the original 1983 miniseries of the same name. The visual effects for the new <em>V</em> were created by Culver City, California’s Zoic Studios, known for providing VFX for a number of well-loved science fiction franchises.</p>
<p>Scott Peters, creator of <em>The 4400</em>, brings fans a modern take on the classic <em>V</em> that pays loving homage to its 80s inspiration. Written by Peters and directed by Yves Simoneau, the pilot episode stars Elizabeth Mitchell (<em>Lost</em>), Morris Chestnut (<em>Kung Fu Panda </em>2), Joel Gretsch (<em>The 4400, Taken</em>); and <em>Firefly</em> alumni Morena Baccarin and Alan Tudyk.</p>
<p>The remake hews closely to the story of the original: mile-wide alien motherships appear above the major cities of the Earth. The aliens call themselves “The Visitors,” and appear to be identical to humans. They claim to come in peace, seeking to trade advanced technology for resources. But the Visitors are not what they seem, and hide sinister intentions. While much of humanity welcomes the Visitors, a resistance movement begins to form.</p>
<p>Four episodes will air this month; the show will return from hiatus after the 2010 Olympics.</p>
<p><strong>Visual effects and digital production</strong></p>
<p>Zoic is handling all of the visual effects for <em>V</em>, under the oversight of creative director and VFX supervisor Andrew Orloff (<em>FlashForward, Fringe, CSI</em>) and visual effects producer Karen Czukerberg (<em>Eleventh Hour</em>). Work on the pilot was split between Zoic’s Vancouver studio, which handled greenscreen and virtual sets, and the Los Angeles studio, where the motherships and other effects were created.</p>
<p>Zoic began work in February 2009 on the pilot, which featured about 240 effects shots, 125 of which involved live actors shot on greenscreen in Vancouver where the series is filmed. Another three episodes now in post-production have some 400 effects shots overall, half of which involve digital compositing of actors on greenscreen.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-200" title="A more detailed view of a Visitor mothership. Image (c) 2009 All Rights Reserved ABC Television" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2009/10/v-screencap-mothership_630x3541.jpg" alt="" width="630" height="354" /></p>
<p align="center">A more detailed view of a Visitor mothership.</p>
<p>Orloff worked in collaboration with the show’s creators – Peters, Simoneau, and executive producers Steve Pearlman and Jace Hall – to design the motherships. The enormous, saucer-shaped Visitor mothership is one of the original <em>V’s</em> <a href="http://www.filminamerica.com/Movies/VTheFinalBattle/finalbattle09.jpg" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.filminamerica.com/Movies/VTheFinalBattle/finalbattle09.jpg?referer=');">iconic images</a> (along with a certain <a href="http://www.youtube.com/watch?v=VObQfWMgmIM" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.youtube.com/watch?v=VObQfWMgmIM&amp;referer=');">hamster</a>), and visually represents the Visitors’ technological superiority and their domination over humanity.  In addition, Orloff says, the creators were dedicated to realism and internal consistency and logic in the design of the alien technology and culture.</p>
<p>Orloff created the mothership on his laptop, working through numerous iterations with input from Peters and Simoneau. He wanted a design that was “freaky and menacing,” and would be emotionally impactful when it made its first momentous appearance onscreen.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-202" title="The underside of a Visitor mothership begins its transformation. Image (c) 2009 All Rights Reserved ABC Television" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2009/10/v-screencap-mothership2_630x354.jpg" alt="" width="630" height="354" /><br />
The underside of a Visitor mothership begins its transformation. Buildings in Vancouver were supplemented with 3D models of real Manhattan skyscrapers from Zoic’s library.</p>
<p>Because the mothership itself is enormous, the 3D model used to represent it is huge and highly detailed.  Zoic CG supervisor Chris Zapara (<em>Terminator: The Sarah Connor Chronicles, Pathfinder</em>) modeled the “transformation” effect, in which the ventral surface of the ship changes, causing the frightened humans below to fear an imminent attack. In fact, the ship is deploying an enormous video screen, displaying the greeting message of Visitor leader Anna (Baccarin).  After many rounds of pre-visualizations, a design was chosen with large, movable panels and a grid of smaller panels arranged in a snakeskin pattern. The mothership was created in NewTek’s Lightwave 3D.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-205" title="The snakeskin panels underneath the mothership flip over to reveal a video projection surface. Image (c) 2009 All Rights Reserved ABC Television" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2009/10/v-screencap-snakeskin_630x354.jpg" alt="" width="630" height="354" /><br />
The “snakeskin” panels underneath the mothership flip over to reveal a video projection surface.</p>
<p>Digital artist Steve Graves (<em>Fringe, Sarah Connor Chronicles</em>) was responsible for filling in the copious detail that gives the mothership the impression of immense scale. After the pilot was picked up by ABC, the dorsal surface was remodeled to add photorealism. The model initially was detailed only from the angles at which it was shown in the pilot, due to the many hours of work necessary. As shots were created for the second through fourth episodes, Graves created detail from new angles, and now the mothership model is complete.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-207" title="Our first view of the alien mothership, reflected in the glass of a skyscraper. Image (c) 2009 All Rights Reserved ABC Television" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2009/10/v-screencap-reflection_630x354.jpg" alt="" width="630" height="354" /><br />
Our first view of the alien mothership, reflected in the glass of a skyscraper.</p>
<p>The mothership design was not the only way the Visitors’ arrival was made to seem momentous and frightening. As businessman Ryan Nichols (Morris Chestnut) looks to the skies for an explanation of various alarming occurrences, he first sees the mothership reflected in the glass windows of a skyscraper. Although a relatively simple effect (Zoic took shots of real buildings in Vancouver, skinned them with glass textures, and then put the reflected image on the glass), the effect on the viewer is chilling.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-210" title="Visitor leader Anna is interviewed by Chad Decker on board the Manhattan mothership. Image (c) 2009 All Rights Reserved ABC Television" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2009/10/v-screencap-shipinterior_630x354.jpg" alt="" width="630" height="354" /><br />
Visitor leader Anna (Baccarin, seated left) is interviewed by Chad Decker (Scott Wolf, seated right) on board the Manhattan mothership. The “set” was created virtually, with the actors shot on a greenscreen stage.</p>
<p>Because the motherships are enormous, it only makes sense that they would feature enormous interior spaces.  These sets would be too large to build, so half the effects shots on <em>V</em> involve actors filmed on a greenscreen stage with tracking markers. These virtual sets, based on Google Sketch-Up files from <em>V‘s </em>production designers (Ian Thomas (<em>Fringe, The 4400</em>) for the pilot; Stephen Geaghan (<em>Journey to the Center of the Earth, The 4400</em>) for later episodes), were created at Zoic’s Vancouver studio in Autodesk Maya and rendered in mental images’ mental ray.</p>
<p>The ship interiors were created before the related greenscreen shots were filmed. For the episodes shot after the pilot, Zoic provided the production with its new, cutting edge proprietary Zeus system, which allows filmmakers to see actors on a real-time rendered virtual set, right on the greenscreen stage. The technology is of immeasurable aid to the director of photography, crew, and especially the actors, who can see themselves interacting with the virtual set and can adjust their performances accordingly. Zeus incorporates Lightcraft Technology’s pre-visualization system.</p>
<p>After actors are filmed on the Vancouver greenscreen set and the show creators are happy with the pre-visualized scenes in Zeus, the data is sent south to Zoic’s Los Angeles studio, where the scenes are laid out in 3D. Then the data goes back up to Zoic in Vancouver, where the virtual set backgrounds are rendered in HD.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-211" title="An alien mothership inserted into a stock shot of London. Image (c) 2009 All Rights Reserved ABC Television" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2009/10/v-screencap-london_630x354.jpg" alt="" width="630" height="354" /><br />
An alien mothership inserted into a stock shot of London.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-213" title="A mothership composited into a stock shot of Rio de Janeiro. Image (c) 2009 All Rights Reserved ABC Television" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2009/10/v-screencap-riodejaneiro_630x354.jpg" alt="" width="630" height="354" /><br />
A mothership composited into a stock shot of Rio de Janeiro, with matched lighting and atmospheric effects.</p>
<p>Other alien technology was created for the series, including shuttlecraft and a “seek &amp; destroy” weapon used to target a resistance meeting.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-215" title="A Visitor shuttle docks with a mothership. Image (c) 2009 All Rights Reserved ABC Television" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2009/10/v-screencap-shuttle_630x354.jpg" alt="" width="630" height="354" /><br />
A Visitor shuttle docks with a mothership.</p>
<p>The alien shuttle and the shuttle docking bays were created in Los Angeles by visual effects artist Michael Cliett (<em>Fringe, Serenity</em>), digital compositor Chris Irving and freelance artist James Ford.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-216" title="The “Atrium,” a city in the interior of a Visitor mothership. Image (c) 2009 All Rights Reserved ABC Television" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2009/10/v-screencap-atrium_630x354.jpg" alt="" width="630" height="354" /><br />
The “Atrium,” a city in the interior of a Visitor mothership.</p>
<p>The “Atrium,” a massive interior space inside the mothership, was created for Zoic by David R. Morton (<em>The Curious Case of Benjamin Button, Serenity</em>). The complex 3D model served essentially as a matte painting. It was incorporated into a complex composited shot, with actors on the greenscreen stage inserted into virtual sets of a corridor and balcony by the Vancouver studio; the camera pulls out to reveal the Atrium, which was created in LA. Extras in Visitor uniforms were shot on greenscreen and composited into the Atrium itself.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-218" title="An F-16 fighter, its electronics disrupted by a Visitor mothership, crashes onto a city street. Image (c) 2009 All Rights Reserved ABC Television" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2009/10/v-screencap-f16crash_630x354.jpg" alt="" width="630" height="354" /><br />
An F-16 fighter, its electronics disrupted by a Visitor mothership, crashes onto a city street.</p>
<p>An F-16 fighter crash, featured in the first few minutes of the pilot, was done by the Los Angeles studio. The airplane, automobiles, taxis, and Manhattan buildings in the background, and of course the explosion, smoke and particles, are all digital. All the components came from Zoic’s library. <span style="text-decoration: line-through;">The actor was shot on the greenscreen stage.</span> <em>Correction:</em> The actor was shot on a Vancouver street. <em>Thanks to Johnathan Banta for the correction.</em></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-220" title="FBI Agent Erica Evans (Mitchell) examines a wounded Visitor and makes an alarming discovery. Image (c) 2009 All Rights Reserved ABC Television" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2009/10/v-screencap-eye_630x354.jpg" alt="" width="630" height="354" /><br />
FBI Agent Erica Evans (Mitchell) examines a wounded Visitor and makes an alarming discovery.</p>
<p>A scene involving an injured Visitor, which gives the viewer one of the first clues to the aliens’ true nature, was shot entirely with practical effects (including the blinking eye). But Zoic used CG to enhance the wound, merge human skin with reptile skin, and add veins and other subcutaneous effects.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-221" title="Visitor leader Anna looks out over her new dominion. Image (c) 2009 All Rights Reserved ABC Television" src="http://idesignyoureyes.com/wordpress/wp-content/uploads/2009/10/v-zoomout_630x846.jpg" alt="" width="630" height="846" /><br />
Visitor leader Anna looks out over her new dominion.</p>
<p>According to Czukerberg, one of the more difficult shots to pull off was the final scene in the pilot. It involves the alien leader, Anna (actress Morena Baccarin on the greenscreen stage), in an observation lounge on the mothership (virtual set); the camera pulls out (practical camera move) past the mothership windows to reveal the entire ship hovering over Manhattan (CG mothership over an original shot of the real Manhattan created for this production). The shot required cooperation between the LA and BC studios, and took a great deal of time and effort – “it was crazy,” Czukerberg said, but she adds that everyone involved is tremendously satisfied with the finished product.</p>
<p>Zoic Studios looks forward to doing more work when <em>V</em> returns next year, and helping the series become a ratings and critical success. “Rarely do you get an opportunity to redefine a classic series,” Orloff said. “Everyone at Zoic put their heart and soul into this show, and it shows on the screen.”</p>
<p><strong>For more information:</strong> <a href="http://abc.go.com/shows/v/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/abc.go.com/shows/v/?referer=');"><em>V</em> on ABC</a>; the <a href="http://www.hulu.com/watch/104096/v-a-first-look-at-v" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.hulu.com/watch/104096/v-a-first-look-at-v?referer=');">first nine minutes of the pilot</a> on Hulu; <a href="http://thevisitors.info/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/thevisitors.info/?referer=');">original series fan site</a>.</p>
]]></content:encoded>
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