Posts Tagged VFX
Zoic Studios Wins Big at 2010 VES Awards
Posted by Erik Even in I Design Your Eyes on March 1, 2010
From left: Mike Romey, Loni Peristere, Chris Irving, Karen Czukerberg, Andrew Orloff, Sabrina Arnold, Christina Spring, Derek Smith, Rik Shorten, Steve Meyer, Gina Fiore, Zach Zaubi.
It was the “night of Avatar and Zoic” on Sunday evening, as Zoic Studios was victorious in three categories at the VES Awards, held at the Hyatt Regency Century Plaza Hotel in Los Angeles, California. The annual event recognizes outstanding visual effects in more than twenty categories of film, animation, television, commercials and video games.
“Zoic Studios is extremely proud to have achieved this level recognition from the VES,” said Andrew Orloff, Zoic’s executive creative director. “It’s been a fantastic year for us, and it is great to be recognized for the creative work we’ve all put into the broadcast medium. All the artists from Zoic this year, winners and nominees alike should be proud of the work they have done in continuing to raise the bar in television visual effects.”
Zoic earned the following VES awards:
Outstanding Supporting Visual Effects in a Broadcast Program
CSI: Crime Scene Investigation - Ep. 1001 “Family Affair” — Rik Shorten, Sabrina Arnold, Steve Meyer, Derek Smith
Outstanding Created Environment in a Broadcast Program or Commercial
V – “Pilot” Atrium and Ship Interiors — Chris Zapara, Chris Irving, David Morton, Trevor Adams
Outstanding Compositing in a Broadcast Program or Commercial
CSI: Crime Scene Investigation - Ep. 1001 “Family Affair” — Derek Smith, Christina Spring, Steve Meyer, Zach Zaubi
In addition to Zoic’s honors, Avatar was the evening’s big winner, taking home six awards including Outstanding Visual Effects in a Visual Effects Driven Motion Picture. The animated feature film Up was honored with three awards, including Outstanding Animation in an Animated Feature Motion Picture.
For those unable to attend the live event, the 2010 VES Awards can be viewed on Friday, March 5 at 10pm ET/PT on REELZCHANNEL.
Congratulations to everyone at Zoic on this momentous achievement!
For more info: The official VES site; read about CSI and V.
Perfect “Harmony”: Zoic Creates VFX for Daytona 500 Coca-Cola NASCAR Spot
Posted by Erik Even in I Design Your Eyes on February 17, 2010

Eleven top NASCAR drivers are having a bad day, grumbling into their car radio mics. But once in the crew pit, each driver is offered a cold, refreshing bottle of Coca-Cola. Back on the track, the drivers are so exhilarated they begin singing “I’d Like to Buy the World a Coke,” as bewildered fans listen in over headphones.
The 60-second commercial, which also has two 30-second versions, premiered this last Sunday, Valentine’s Day, during the broadcast of the Daytona 500 on ESPN. It hearkens back to the 1971 commercial “Hilltop,” probably the most famous Coke commercial in history, which introduced the song. The new spot, entitled “Harmony,” features NASCAR drivers Greg Biffle, Clint Bowyer, Jeff Burton, Denny Hamlin, Kevin Harvick, Bobby Labonte, Joey Logano, Ryan Newman, David Ragan, Elliott Sadler and Tony Stewart.
See the “Harmony” spot here, at the end of a feature about the making of the commercial; the spot begins at 4:10.
The commercial does not appear to be effects-heavy, but appearances can be deceiving. It was assembled from a number of separate elements, including CG cars and digitally-altered stock footage. The VFX were created by Culver City, California’s Zoic Studios, which produces effects for commercials, feature films and episodic television, such as ABC’s V, FOX’s Fringe and CBS’ CSI: Crime Scene Investigation.
“The agency went to the NASCAR archives and pulled stock footage,” says Zoic executive producer, commercials Erik Press, “and they cut together what they envisioned as a race.
“Then they filled it in with close-ups of the actual drivers, which were shot on the racetrack in Charlotte, North Carolina. Those were inserted in the edit. [Commercial creative director] Les Ekker shot back plates for footage outside of the vehicles. Our task was to take stock footage, interiors of drivers, and plates of driving shots, and mix them all together and make them appear as one entire race.”

“Mostly the work consisted of taking their ‘hero’ celebrity drivers, and generating driving plates,” explains Neil Ingram, a Zoic producer.
“They wanted us to make these moments inside of the car to feel like ‘found’ footage, like you’re tapping into the live feed while they’re driving. Part of a NASCAR race is that you can rent headphones, and listen to the realtime exchanges of the drivers and the crews. The spectators that we cut away to are listening to the radios, and they’re bewildered by the fact that these drivers are all singing together.
“First we had to make the interior driving spots look realistic. Then we had to work on a degradation look, to make the shots match the practical realtime images that are actually from the cars; there are some of those shots in the spot.
“We had some CG augmentation on shots, and then ran it through compression. The cameras they use in the cars are ICONIX — they shoot back realtime images to a broadcast tower. They’re true HD cameras, but they get compressed with MPEG-2 compression. So we did some experimentation with different levels of MPEG and JPEG damage, to match the look. But these are celebrity drivers and these are product shots, so we had to find a balance between not getting too much degradation, but making them still feel ‘found.’”
“It was a fun job,” says Zoic co-founder Chris Jones, who was creative director for the VFX. “It has all the good elements for a visual effects spot: full-CG cars; full-CG dynamics; full-CG tracks; a lot of clean-up and footage matching; a lot of greenscreen; live-action plates; stock footage integration – it runs the whole range of VFX. It came together well – it’s a really satisfying piece. I’m pleased with it.”
Press says the production was a very positive experience for everyone involved. “It is really sort of an iconic Coca-Cola spot, with ‘I’d Like to Buy the World a Coke.’ They haven’t brought that theme back for some time.
“It was a really smooth production, it went really well. The agency was very happy. It was smooth for them as well — we were always right behind them, providing for them. A really positive experience.”
The spot was directed by Mike Long for Epoch Films; and edited by Matthew Hilbert of Joint Editorial House, Portland.

More info: “Coca-Cola Harmony – Behind The Scenes With The New Ad” on the Coca-Cola Conversations blog; Coca-Cola “Harmony” on Youtube; Coca-Cola “Hilltop” on Youtube.
Zoic Congratulates ‘District 9′ for Best Picture, VFX Oscar Nominations
Posted by Erik Even in I Design Your Eyes on February 3, 2010

Zoic Studios would like to congratulate Dan Kaufman, Peter Muyzers, Robert Habros and Matt Aitken for their Academy Award nomination for Visual Effects for District 9.
Zoic is proud to have been a part of creating this groundbreaking and award-winning feature film.
We also offer our congratulations to the Neill Blomkamp and the filmmakers on their three additional nominations, including Best Picture, Film Editing and Writing (Adapted Screenplay).
More info: District 9 web site; Amazon.com.
ALL THESE WORLDS ARE YOURS: Leslie Ekker on VFX for ‘2010′ – the Movie, Not the Year
Posted by Erik Even in I Design Your Eyes on January 12, 2010

Well, it’s finally 2010. As you know, Pan Am currently offers commercial flights to all the major space stations; every family has pet dolphins in their specially-converted cetacean-friendly homes; computer graphics have finally hit 16-bits, displayed on futuristic CRT monitors; and the United States and the Soviet Union are on the brink of war.
Okay, so maybe the film 2010, Peter Hyams’ 1984 sequel to Stanley Kubrick’s 2001: A Space Odyssey, got a few details wrong. And it’s not really on the same level as its classic predecessor. But it’s still a fun, smart, great-looking sci-fi adventure that deserves a second look.
Roger Ebert said it better:
Once we’ve drawn our lines, once we’ve made it absolutely clear that 2001 continues to stand absolutely alone as one of the greatest movies ever made, once we have freed 2010 of the comparisons with Kubrick’s masterpiece, what we are left with is a good-looking, sharp-edged, entertaining, exciting space opera…
Just as the year 1984 spurred interest in the novel 1984, so 2010 has created renewed interest in the film – Google searches for “2010 movie” have spiked sharply in the last two months, and the film is up 413% in popularity this week on IMDb.
To satisfy those succumbing to the current 2010 mania, I spoke to Zoic Studios commercial creative director Leslie Ekker, who was a member of the miniatures crew for the film.
“The first thing we had to do on 2010 was to build the spaceship Discovery from 2001. Unfortunately, in England, where the ship was built and shot and stored, an accountant had decided years before not to pay for the storage of the ship anymore; drew a line through a number on a list; and all the models were destroyed. There was literally nothing surviving. But we had to reproduce the ship as exactly as possible so that people would recognize it. And the only way we could do it – none of the drawings existed, no information, no photographs—was to rent a laserdisc of the film; freeze-frame it; take photographs of those frames; enlarge them to the point where they were useful for me; and do overlays, tracing the edges of all the details onto a drawing. Then I did a perspective analysis, and created six orthographic views that could be used as construction drawings. I had to do that with the entire Discovery, front-to-back, in order to be able to reproduce it.
“The production was in touch with the original people. In fact, all the visual effects were being produced by Doug Trumbull, who was one the principle people on the team for 2001. He knew all the people involved, and got in touch with the right folks — but nobody had anything left. Pretty sad, considering what a classic 2001 was.
“So first I had to do these construction drawings, and it was challenging, because the shots [in the original 2001] are actually fairly scarce. There aren’t a lot of things from different angles, and of course the image quality was pretty poor. So there was a lot of interpretation. Ultimately, we got it pretty close.
“We made two different scale models of the Discovery, and one large-scale model of the front end of the ship. One model was about 10 feet long, much smaller than the original ones they built in England. They built huge miniatures due to the shorter depth of field of lenses in those days! Ours was designed to rotate, as well. In the scenes where they come upon the Discovery still orbiting, it’s tumbling end-over-end because of precession, the physical force on a rotating body (its gravity carousel) that is 90 degrees to any other forced applied to it.
“The Discovery is dusted down with sulfur, because it’s orbiting around [Jupiter’s moon] Io, which has sulfur volcanoes that erupt into space. So that got stuck to the body of Discovery, it’s all sulfur yellow — so naturally our models were painted yellow, unlike the original.
“The Boss Film model shop supervisor was Mark Stetson, an Oscar-winning feature film VFX supervisor now. In his model shop in Marina Del Rey, we built a lot of different miniatures for the movie. Some were of the Leonov, the Russian ship, and the Discovery; but also of the moons’ surfaces. We built a few models that were pretty interesting.
“One of the ideas they explored in 2010, that actually had a lot of controversy surrounding it, was the concept of life under the ice on Jupiter’s moon Europa. They have since found there is most likely liquid water under that ice, and it possibly could have enough warmth to support life; and it may actually harbor life, maybe in bacterial form. It’s hard to say. That was kind of interesting. One of my jobs on the movie was to help make that life.
“We built the surface of Europa, a small section of it, and filled it with some water, sections of ice, and strange looking plants. We used Madagascar palms for some of the plants, because they’re so strange looking already; they look quite alien. In the shallow water of the pond, built into the tabletop of the model, we had some invisible rigging that could move some very fine feathery plants in an intelligent way, as if they were motivated, under the surface of the water. That’s what you see in the film when you see something moving under the water — it’s actually a very fine dried plant getting pulled around by an invisible rig.”
The design of the Russian spaceship, the Leonov, had to differ from the “American” design of the Discovery. “The common wisdom was that Russian technology looks heavier, and feels clunkier, and has more exposed detail, kind of a brutal design style. [Legendary industrial designer] Syd Mead was employed to design the Leonov, and did some beautiful drawings.
“Peter Hyams, the director of the film, scrutinized the drawings very closely to make sure every single line from the drawing was on our model; to the point where, in a perspective construction drawing, if a sketched line ran off the corner of an object, he wanted a little wire glued onto the object to represent that line. It was kind of strange, but we did it.
“I spent about six weeks just building plumbing in the hub of the rotating section. If you look carefully at the Leonov, there’s this really intricate rat’s nest of pipes of all different sizes, weaving in and out and going off in different directions. And there was one on each side, so they had to match. I had to make matching sets of this very intricate piping, melting and bending pieces of plastic model piping by hand. It took weeks and weeks to do. Then I had to make a miniature version, half that size, for the smaller scale Leonov. It was a lot of fun, but it was also really challenging.
“One of the other things I did was to create the Cyrillic typeface you see on the side of the Leonov, and the other graphics that go on the ship. We had a translator create all the different words we needed, and then went to a type house and had wax transfers made — these were rub-downs we used to use in the graphic days before computers. I had sets and sets of them made in both the different scales, applied them to the ship, and then we painted them into the overall paint scheme of the ship. It’s the only time I’ve had to work in Russian!
“There’s a sequence in the film where the Leonov has to execute an aerobraking maneuver. That’s when a spacecraft just grazes the outer atmosphere of a planet, using aerodynamic friction to slow itself down, rather than burning fuel. It does this with a device called a ballute, which is a half-balloon half-parachute. We were had to make ballutes that were deployed from the core of the aft-end of the Leonov, and they were big inflatable airbags — gas bags, really. I had to develop a way to create airtight bags that were of a very specific shape. The surface pattern on them looked like some kind of fiber-reinforced textile. We had to be able to stow them in a very small volume, from which they would inflate very quickly to a certain size on camera. And then we made a separate set of those same ballutes that were fully inflated to a rigid shape.
“We also needed to make another set of ballutes, coated with pyrotechnic powder, and light them on fire, send them down a wire and film them, to be composited with the rest of the spacecraft for the actual moments of high friction and heat. So it was quite a project, and I was assigned the task of designing and producing these things.
“I had to learn pretty fast how to make airtight structural bags out of very tough, heat-resistant materials. I used very thin Mylar, like space-blanket material; and thin double stick tape to make the seams. I made screen prints of the graphic pattern on the surface. And we ended up using a leaf blower to inflate them. Leaf blowers are great, because they pump huge volumes of air at low pressure. You can inflate something very large without a lot of force behind it, so when it reaches the end of its inflation capacity it doesn’t burst a seam. After about five weeks of effort, that actually worked.
“Then we set about sculpting the rigid versions, which were just foam sculptures that were hard-coated, and painted and stenciled with the same graphic pattern as the airbags. Then we made copies in fire-resistant epoxies, in order to pyro-coat them and do the actual burning sequences. All this work was done at Boss Films’ Glencoe model-making facility, where there’s nothing but condos now. In those days Glencoe was all shipyards and industrial facilities; that’s all gone now.”
Ekker remembers 2010 as a fun, if challenging, experience. He also related an anecdote on how his work on the film helped him in another way:
“When you’re in the union, you have a card in a file that tells what your specialties are. And in the union system, if a model shop is putting together a union crew, they have to just call the union and say ‘send me five model makers,’ and hope they get good people. A lot of people, who say they’re model makers, really are not model makers.
“The workaround was, you would go and request someone who had a skill that was very specific to that person. A lot of us had skills that were very unique-sounding, but they were legitimate, because we had to be able to do the skill. After 2010, my skill card said, “pneumatic inflatable structures,” and “foreign language typesetting for model making” — skills so esoteric, it could only be me. So if, say, someone wanted to hire me, they could call up the union hall, and say “I need a guy who can make an airbag,” and they’d send me up!
For more info: 2010 on Wikipedia, IMDb, Amazon; Roger Ebert’s review.
The End of Rendering: Zoic Studios’ Aaron Sternlicht on Realtime Engines in VFX Production
Posted by Erik Even in I Design Your Eyes on January 6, 2010
Zoic created this Killzone 2 commercial spot entirely within the Killzone 2 engine.
The level of the technology available to produce computer graphics is approaching a new horizon, and video games are part of the equation.
Creators in 3D animation and visual effects are used to lengthy, hardware-intensive render times for the highest quality product. But increasingly, productions are turning to realtime rendering engines, inspired by the video games industry, to aid in on-set production and to create previz animations. Soon, even the final product will be rendered in realtime.
Aaron Sternlicht, Zoic Studios’ Executive Producer of Games, has been producing video game trailers, commercials, and cinematics since the turn of the millennium. He has charted the growth of realtime engines in 3D animation production, and is now part of Zoic’s effort to incorporate realtime into television VFX production, using the studio’s new ZEUS pipeline (read about ZEUS here).
Sternlicht explains how realtime engines are currently used at Zoic, and discusses the future of the technology.
“The majority of what we do for in-engine realtime rendering is for in-game cinematics and commercials. We can take a large amount of the heavy-lifting in CG production, and put it into a game engine. It allows for quick prototyping, and allows us to make rapid changes on-the-fly. We found that changing cameras, scenes, set-ups, even lighting can be a fraction of the workload that it is in traditional CG.
“Right now, you do give up some levels of quality, but when you’re doing something that’s stylized, cel-shaded, cartoonish, or that doesn’t need to be on a photo-realistic level, it’s a great tool and a cost effective one.
We’re going to be able to radically alter the cost structures of producing CG.
“Where we’re heading though, from a production standpoint, is being able to create a seamless production workflow, where you build the virtual set ahead of time; go to your greenscreen and motion capture shoot; and have realtime rendering of your characters, with lighting, within the virtual environment, shot by a professional DP, right there on-set. You can then send shots straight from the set to Editorial, and figure out exactly what you need to focus on for additional production — which can create incredible efficiencies.
“In relation to ZEUS, right now with [ABC’s sci-fi series] V, we’re able to composite greenscreen actors in realtime onto CG back plates that are coming straight out of the camera source. We’re getting all the camera and tracking data and compositing real-time, right there. Now if you combine that with CG characters that can be realtime, in-engine rendered, you then can have live action actors on greenscreen and CG characters fully lit, interacting and rendered all in realtime.
“People have been talking about realtime VFX for the last 15 years, but now it’s something you’re seeing actually happening. With V we have a really good opportunity. We’re providing realtime solutions in ways that haven’t been done before.
“Now there’s been a threshold to producing full CG episodic television. There has been a lot of interest in finding a solution to generate stylized and high quality CG that can be produced inexpensively, or at least efficiently. A process that allows someone to kick out 22 minutes of scripted full CG footage within a few weeks of production is very difficult to do right now, within budgetary realities.
“But with in-engine realtime productions, we can get a majority of our footage while we’re actually shooting the performance capture. This is where it gets really exciting, opening an entire new production workflow, and where I see the future of full CG productions.”
What game-based engines have Zoic used for realtime rendering?
“We’ve done a several productions using the Unreal 3 engine. We’ve done productions with the Killzone 2 engine as well. We’re testing out different proprietary systems, including StudioGPU’s MachStudio Pro, which is being created specifically with this type of work in mind.
“If you’re doing a car spot, you can come in here and say ‘okay, I want to see the new Dodge driving through the salt flats.’ We get your car model, transfer that to an engine, in an environment that’s lit and realtime rendered, within a day. We even hand you a camera, that a professional DP can actually shoot with on-site here, and you can produce final-quality footage within a couple of days. It’s pretty cool.”
How has the rise of realtime engines in professional production been influenced by the rise of amateur Machinima?
“I’ve been doing game trailers since 2000. I’ve been working with studios to design toolsets for in-game capture since then as well. What happened was, you had a mixture of the very apt and adept gamers who could go in and break code, or would use say the Unreal 2 engine, to create their own content. Very cool, very exciting.
“Concurrently, you had companies like Electronic Arts, and Epic, and other game studios and publishers increasing the value of their product by creating tool sets to let you capture and produce quality game play — marketing cameras that are spline-based, where you can adjust lighting and cameras on-the-fly. This provided a foundation of toolsets and production flow that has evolved into today’s in-engine solutions.”
It’s truly remarkable how the quality level is going up in realtime engines, and where it’s going to be in the future.
How has this affected traditional producers of high-end software?
“It hasn’t really yet. There’s still a gap in quality. We can’t get the quality of a mental ray or RenderMan render out of a game engine right now.
“But the process is not just about realtime rendering, but also realtime workflow. For example, if we’re doing an Unreal 3 production, we may not be rendering in realtime. We’ll be using the engine to render, instead of 30 or 60 frames a second, we may render one frame every 25 seconds, because we’re using all the CPU power to render out that high-quality image. That said, the workflow is fully realtime, where we’re able to adjust lighting, shading, camera animation, tessellation, displacement maps — all realtime, in-engine, even though the final product may be rendering out at a non-realtime rate.
“Some of these engines, like Studio GPU, are rendering out passes. We actually get a frame-buffered pass system out of an engine, so we can do secondary composites.
“With the rise of GPU technology, it’s truly remarkable how the quality level is going up in realtime engines, and where it’s going to be in the future. Artists, rather than waiting on renders to figure out how their dynamic lighting is working, or how their subsurface scattering is working, will dial that in, in realtime, make adjustments, and never actually have to render to review. It’s really remarkable.”
So how many years until the new kids in VFX production don’t even know what “render time” means?
“I think we’re talking about the next five years. Obviously there will be issues of how far we can push this and push that; and we’re always going to come up with something that will add one more layer to the complexity of any given scene. That said, yes, we’re going to be able to radically alter the cost structures of producing CG, and very much allow it to be a much more artist-driven. I think in the next five years… It’s all going to change.”
Read Zoic Studios’ ZEUS: A VFX Pipeline for the 21st Century.
Still taken from Mad Men provided through the courtesy of Lionsgate.
Still taken from Mad Men provided through the courtesy of Lionsgate.
Still taken from Mad Men provided through the courtesy of Lionsgate.
Still taken from Mad Men provided through the courtesy of Lionsgate.





Zoic’s Loni Peristere to Present “The Future is Now: Immersive Advertising as Gameplay” at SXSW Conference
Zoic’s Race Day at the NASCAR Auto Club 500
Zoic Studios Wins Big at 2010 VES Awards
Zoic Studios Blows Up ‘The Crazies’ Fan Premiere
‘The Making of V’ This Thursday at Gnomon
Perfect “Harmony”: Zoic Creates VFX for Daytona 500 Coca-Cola NASCAR Spot
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